B2B outbound using cold email and LinkedIn. We love to bundle this with SEO and paid media when possible. Outbound generates immediate pipeline and sales opportunities while SEO and AEO have time to build traction. SEO always takes time regardless of what you've heard. AEO can move faster - but neither replaces a healthy outbound motion in the early stages of growth.
Why outbound still works
Cold email gets a bad reputation because most people run it badly. Bad data, generic copy, wrong offer, no infrastructure. When it's done right - with a tight ICP, verified contacts, properly warmed domains, and offer-first copy - it generates consistent, reliable pipeline. We turn down more outbound engagements than any other service because it requires a few things to align.
01 / INBOX
CEOs, VPs, and owners still run their business from their inbox. A well-crafted cold email from the right sender with the right offer at the right time gets read, gets replied to, and generates real conversations.
02 / SPEED
Unlike SEO which always takes months to compound, outbound can generate replies and booked calls within the first few weeks of a campaign. That's why we love pairing it with SEO - early wins while organic builds.
03 / COMPOUND
Outbound warms buyers before they search. When a prospect receives your cold email, then sees your paid ad, then finds you organically - the conversion rate on all three channels goes up. It makes the whole stack work better.
The playbook
You focus on the conversations. We handle everything upstream - from building the list to hitting send. Every component matters, and most campaigns fail because one of these is done wrong.
01 / ICP
We build your ideal customer profile from your actual customer data - firmographics, technographics, job titles, signals, and buying triggers. Who we target determines everything else downstream.
02 / DATA
Verified contact lists built from multiple sources - Apollo, Clay, Sales Nav, ListKit, RB2B. We waterfall sources and verify emails before they go into the sequence. No purchased list garbage.
03 / INFRA
New sending domains set up correctly, warmed properly, and monitored for deliverability before a single campaign email goes out. Skipping this step is why most cold email ends up in spam.
04 / COPY
Cold outbound copywriting is a craft. Offer-first, short, specific, and built around what's in it for the reader - not a feature dump. We write, test, and rewrite until response rates move.
05 / TESTING
A/B testing subject lines, opening hooks, CTAs, and offer angles. The first version is rarely the winner. We iterate systematically until we find what breaks through for your market.
06 / LINKEDIN
Connect and message sequences layered in where the market warrants it. For some ICPs - especially senior B2B buyers - LinkedIn touch points alongside cold email significantly increase reply rates.
Tools and data partners
Not proprietary black boxes you can't verify. We use the industry standard outbound stack - the same tools used by the best sales teams in the world.
Who it's for
We turn down more outbound engagements than any other service. Cold outbound requires a few things to align - market size, offer clarity, and decision-maker accessibility. We'll tell you upfront if it's not a fit, and we can often start with a short trial to test traction before any long-term commitment.
GOOD FIT
Companies selling services to other businesses where decision makers are reachable by email or LinkedIn - professional services, commercial services, consulting, technology.
GOOD FIT
B2C companies that also sell products or services to other businesses. Commercial HVAC, commercial cleaning, commercial landscaping, fleet services. The outbound motion targets the business buyer, not the end consumer.
GOOD FIT
Software companies, consultancies, financial and legal services targeting business buyers. Clear offer, identifiable ICP, and a sales process that can handle outbound-sourced leads.
GOOD FIT
Home services operators doing commercial work - property managers, HOAs, commercial facilities. Commercial outreach is highly effective when the ICP is specific and the offer is relevant.
NOT A FIT
Businesses selling exclusively to individual consumers with no B2B component. Residential-only home services, retail, pure consumer eCommerce. Outbound is the wrong channel - PPC and SEO are the right ones.
NOT A FIT
If you can't clearly define who your best customer is and why they should reply to a cold email, outbound won't work. We won't take on an engagement we know will fail. We'll tell you straight.
The full-funnel view
Outbound alone generates pipeline. Outbound plus SEO plus paid media builds a compounding growth system where each channel reinforces the others. We prefer to run all three when the business and budget support it.
Layer 01 - Start here
Immediate pipeline. Warms the market. Generates sales conversations before SEO or paid has had time to build. Cold email and LinkedIn running from week one.
Layer 02 - Capture intent
Google and Meta campaigns capturing high-intent buyers actively searching. Outbound-warmed prospects who've heard of you convert at a higher rate on paid. The two channels compound each other.
Layer 03 - Build for the long term
Organic rankings and AI search visibility compound over 3-6 months. SEO always takes time - AEO can move faster. Outbound generates revenue while organic builds the asset.
See if you're a fit
We review every outbound application carefully. If it's a fit, we'll tell you exactly what we'd run and what we'd expect. If it's not, we'll be honest about why and point you toward what will work. Either way you'll know within 24 hours.
We can often start with a short trial to test traction before any long-term commitment.
B2B and select B2C - $500K+ revenue - clear offer required
We'll review your submission and get back to you within 24 hours - either a clear next step or an honest "not a fit right now." If it's urgent, call (833) 407-1900.
Common questions
Pipeline from week one
We review every application and tell you straight whether it's a fit. If it is, we'll scope exactly what we'd run and what to expect. If it's not, we'll tell you what will work instead.
See if you're a fit →