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PPC · Paid Lead Gen · Full-Funnel

PPC &
paid lead gen
agency.

We're a boutique PPC agency running targeted paid lead generation campaigns across Google Ads, Meta, and LinkedIn. While your local SEO and AI search visibility compound, paid ads fill the pipeline from day one, with transparent budget management, revenue-tied reporting, and creative built for your market.

While SEO builds,
paid fills the pipe.

SEO is a compounding investment, incredibly valuable, but it takes 3-6 months before the real results show up. Whether you're investing in local SEO or AEO for AI search, the math is the same: the curve starts slow. Meanwhile, you still need leads. This month. Next week. Tomorrow.

That's where paid comes in. We run targeted lead generation campaigns across Google, Meta, and LinkedIn to generate new business from day one, at a CPA that makes economic sense and with creative built specifically for your market and buyer.

The magic isn't paid OR SEO, it's both, working together. Your organic rankings and map pack presence compound while paid campaigns deliver immediate revenue. We build the right mix for your business and adjust the blend as SEO starts earning its keep. Learn more about our paid + organic client results.

Why paid alongside SEO

3-6mo

The typical window where SEO compounds from investment to meaningful lead volume. Paid ads cover that gap with immediate pipeline, and then continue to amplify your organic wins by capturing buyers at every stage of the funnel.

  • Paid captures bottom-of-funnel buyers organic hasn't reached yet
  • Retargeting keeps your brand in front of engaged visitors
  • Paid data accelerates SEO, we learn what converts, fast
  • Blended CPA drops as SEO authority grows

Three channels.
One integrated funnel.

Every platform has its own audience, intent level, and creative requirements. We run all three in a coordinated strategy, not siloed tactics, so your budget goes where it actually works.

Google Ads

High-intent buyers searching for exactly what you sell. We run Search, Performance Max, Local Service Ads for home services, Shopping (for eCom), and Vehicle Listing Ads for automotive dealerships, with call tracking tied to actual booked jobs, not clicks.

SearchPMaxLSAShoppingVLA

Meta Ads (Facebook & Instagram)

Demand generation and retargeting for buyers who aren't actively searching yet. Strong for awareness, lead form ads, and warming cold audiences into qualified conversations, especially effective for service businesses with visual before/after proof.

Lead AdsRetargetingVideoReels

LinkedIn Ads

B2B paid lead generation for professional services, SaaS, financial services firms, and enterprise-focused businesses. Targeting by job title, company size, industry, and intent data, ideal for higher-ticket engagements and long sales cycles.

Sponsored ContentLead Gen FormsInMailABM

End-to-end paid
lead generation.

Running ads isn't the work. Running ads that generate the right leads at the right cost, that's the work. Here's everything that goes into an engagement.

PART 1

Keyword & audience research

Every high-value buyer query mapped. Audience personas built from actual conversion data, not guesses. Competitive analysis showing where your competitors' ad dollars are going, and where the gaps are.

PART 2

Ad creative & landing pages

Headlines, ad copy, creative assets, and landing page experiences built specifically for your business. Not templates. Every element tested and iterated, because a 2x better conversion rate on the landing page is 2x better CPA across the whole campaign.

PART 3

Daily optimization & reporting

Budget allocation, bid management, negative keyword lists, audience exclusions, creative rotation. Transparent weekly reporting showing leads, CPA, ROAS, and revenue attribution tied back to your CRM, not just ad platform screenshots.

PART 4

Call tracking & lead quality scoring

Every call, every form, every conversion tracked to the exact campaign, ad group, and keyword. Lead quality scoring integrated with your sales team's feedback so we optimize toward qualified leads, not just any lead.

PPC
FAQs.

Minimum ad spend depends on your market and vertical, we set it based on what's required to generate enough data to optimize intelligently. For most local service businesses, that's enough to outbid the top 3 competitors consistently in your geography. For B2B and national campaigns, it's tied to CPC and expected conversion rates in your category. Below the right floor, data is too thin to optimize against, we'll tell you honestly what the minimum looks like for your specific situation during the free audit.
You pay Google, Meta, and LinkedIn directly for your ad spend, we never mark it up or handle the billing. Our management retainer is quoted separately based on scope: the platforms involved, campaign complexity, and creative production needs. Full transparency, you see every dollar spent and where it went.
For Google Search campaigns, we can typically have ads live within 7-14 days of kickoff. Meta and LinkedIn require additional creative production, so those usually launch in weeks 2-4. During the first month, we also build out call tracking, conversion tracking, and landing pages, so when ads go live, every dollar is measurable from the start.
We prefer to run both because they work so much better together, but yes, we do take PPC-only clients when the fit is right. If you already have an SEO partner you're happy with, or you simply need paid execution, we're happy to run the paid side exclusively and coordinate with your other team. If you also want organic, see our local SEO and AEO agency services.
No. We offer category exclusivity by geographic market. If we're running your HVAC PPC in Phoenix, we won't run ads for another Phoenix HVAC company for the duration of our engagement. This is how we guarantee your budget isn't competing with our other clients in the same auction.

Related services

Paid works hardest when it's paired with organic.

Combine PPC with local SEO agency services for service businesses, or AEO agency work for SaaS and national brands. Add organic social media for brand authority and marketing automation with a custom CRM so every paid lead gets captured and converted.

Specialist paid teams for home services, healthcare, financial services, automotive, and vacation rentals. See client case studies.

Ready for pipeline?

Leads this month.
Not next quarter.

Qualified businesses get a free month, full PPC audit, opportunity analysis, and ROI projection before any commitment. Category exclusive, so slots are limited.

Claim your free month
Ad spend direct to platform Category exclusive Revenue-tied reporting
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