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Aesthetic & injectable specialists

Med spa
marketing agency.

SEOArmy is a performance med spa marketing agency for aesthetic and injectable clinics. Treatment cycles are recurring, the buyer journey is visual and review-driven, and the LTV is high. We build the local SEO, content, and AI-search authority that keeps your chairs booked.

Visual buyers.
Recurring revenue.

Med spa patients don't buy on price - they buy on trust, before-and-afters, and reviews. Treatments recur, so one new patient compounds for years. The clinic that owns local search and social proof owns the calendar.

01 / LTV

Recurring treatment cycles

Botox every 3-4 months, filler refreshes, laser packages, memberships. A single acquired patient can be worth thousands per year - so the math on marketing works hard in your favor.

02 / SOCIAL PROOF

Reviews and before-and-afters win

Aesthetic patients research visually. Google reviews, RealSelf ratings, and an active Instagram aren't vanity - they're the deciding factor between you and the med spa down the street.

03 / LOCAL

It's a map pack game

"Med spa near me," "Botox [city]," "lip filler near me" - these are local-intent searches. Google Business Profile optimization and the map pack drive the majority of new-patient calls.

04 / AD POLICY

Injectables are restricted

Botox, fillers, and many treatments hit advertising limits on Google and Meta. We build compliant campaigns and lean on SEO, organic social, and reviews where paid is capped - so you grow without policy strikes.

05 / AI SEARCH

Patients ask AI first

"Best med spa near me," "is morpheus8 worth it" - prospects ask ChatGPT and Google AI Overviews before booking. Provider authority and structured content get you recommended in those answers.

06 / AUTHORITY

Provider credentials close

Board-certified injectors, RN/NP staff, device certifications - these E-E-A-T signals belong in your content, provider bios, GBP, and schema. Trust is what converts a high-ticket aesthetic consult.

$4.8K

average med spa patient lifetime value

90%+

of patients read reviews before booking

#1

map pack captures most "near me" bookings

What we actually
do.

Own the local map pack first, turn reviews and Instagram into a booking engine, then layer AI search authority so you're the clinic AI recommends. Compliant by design for injectables and aesthetics.

Step 01 - Start here

Local SEO + map pack

The fastest path to new patients. We optimize your Google Business Profile, build treatment and "near me" landing pages, and engineer review velocity across Google and RealSelf so you rank where high-intent local searches happen.

  • GBP audit and full optimization
  • Treatment + city landing pages
  • Google & RealSelf review engine
  • Local citation consistency

Bookings within weeks

Step 02 - Build demand

Content + social + paid

An Instagram-integrated content engine - before-and-afters, provider authority, treatment education - feeds both bookings and rankings. We run compliant paid search and social around consultations and high-ticket treatments where policy allows.

  • Instagram-integrated content strategy
  • Before-and-after & education library
  • Policy-compliant paid campaigns
  • Consult-focused funnels & tracking

Compounds over 3-6 months

Step 03 - Get recommended

AEO + AI search

We build the provider authority, structured content, and citations that get you surfaced when patients ask ChatGPT, Perplexity, and Google AI Overviews to compare treatments or recommend a med spa. An early-mover edge in a fast-growing category.

  • AI citation presence audit
  • Provider entity & authority optimization
  • Treatment-comparison content
  • Citation monitoring

For multi-location and competitive markets

Med Spa Marketing
FAQs.

We build a full patient-acquisition pipeline for med spas - local SEO and Google Business Profile optimization to win the map pack, an Instagram-integrated content and review engine for a visual, trust-driven buyer journey, compliant paid campaigns for high-ticket treatments, and AI search visibility so you get recommended when people ask ChatGPT for the best med spa near them.
Botox, fillers, and many aesthetic treatments fall under restricted advertising categories on Google and Meta. We structure compliant campaigns around treatment outcomes, financing, and consultations rather than prohibited claims, and lean heavily on local SEO, organic social, and review velocity where paid is limited - so you grow without policy strikes.
Critical. Aesthetic patients research visually and trust social proof above almost everything. We build a review generation engine across Google and RealSelf, and an Instagram-integrated content strategy with before-and-afters, provider authority, and treatment education that feeds both bookings and local rankings.
Increasingly, yes. Prospective patients ask ChatGPT, Perplexity, and Google AI Overviews to compare treatments and recommend providers. Med spas with strong provider authority, structured content, and consistent citations get surfaced in those answers - an early-mover advantage in a fast-growing category.
Custom-quoted based on your market, treatment mix, and competitive intensity. Qualified med spas get a Free AI Visibility Report before any proposal.

How we help med spas

A full marketing stack, built for aesthetics.

Every engagement blends local SEO and Google Business Profile optimization, AEO work for AI search visibility, paid search and social, organic social media, and marketing automation with custom CRMs, calibrated to what fills your appointment book.

Part of our health & wellness marketing practice. Related verticals: dental implant marketing, hormone therapy marketing. See our full list of industries or client results.

Ready to fill your calendar?

Start with a free
AI Visibility Report.

We'll show you exactly how your med spa appears across Google, ChatGPT, Perplexity, and Gemini - and where competitors are beating you to the booking. No cost, no obligation.

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Free - no credit card required Med spa specialists One client per market
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