SEOArmy is a boutique home services marketing agency for HVAC, plumbing, roofing, electrical, landscaping, and restoration businesses. We own the map pack, ring the phone, and fill the schedule. One high-intent search like "emergency HVAC repair" is worth more than a month of vanity traffic.
Who we work with
We've driven results across every business type below. Each has its own keyword patterns, buyer journey, and competitive dynamics, and we've built the playbooks for all of them.
Heating, cooling, and indoor air quality. Seasonal demand peaks + emergency replacement urgency = high-value leads year-round.
Why it works for us
Urgency-driven buyers, 4-5 figure ticket sizes, and tight geographic service areas mean local SEO + GBP dominance compounds fast.
Residential and commercial plumbing, drain services, water heater replacement, repiping.
Why it works for us
Emergency search intent + recurring service needs. Our LaLonde Plumbing campaign grew ranking keywords from 8 to 177 in 12 months.
Residential and commercial roofing, storm damage repair, inspections, replacements.
Why it works for us
High-ticket jobs ($10K-$50K+) and weather-driven urgency create compressed buying windows that paid search and SEO both capture.
Residential and commercial electrical services, panel upgrades, EV charger installation, generator install.
Why it works for us
New construction + solar/EV transition + home upgrades creating recurring demand. Licensed trust matters, YMYL-adjacent content works.
Residential design/build, commercial maintenance, hardscaping, outdoor living spaces.
Why it works for us
Premium design/build landscaping is $20K-$200K per project. Content-led SEO with portfolio assets drives the highest-value consultations.
Water damage, fire damage, mold remediation, storm damage restoration.
Why it works for us
Insurance-driven, emergency intent, high-ticket. Speed to lead = win. Paid search + local SEO + aggressive GBP optimization.
Premium residential cleaning, commercial janitorial, post-construction cleaning, specialty (pressure washing, window).
Why it works for us
Recurring revenue model = high LTV. Commercial contracts are especially valuable. Local SEO + reputation management drive conversions.
Residential garage door installation, repair, opener replacement, commercial rolling doors.
Why it works for us
Break-fix urgency + $500-$5,000 per job. Local map pack dominance and emergency PPC convert at double-digit rates.
Residential window replacement, siding installation, exterior home improvement.
Why it works for us
High-ticket full-home projects ($15K-$75K). Long buyer journey = content marketing + retargeting + paid lead gen combo wins.
Kitchen and bath countertops, quartz, granite, marble, solid surface.
Why it works for us
Design-driven buyers, premium pricing, showroom-dependent conversion. Visual content + local SEO drive showroom visits.
How we win
Every vertical needs a different approach. Here's exactly how we execute for home services businesses, refined over years of campaigns, informed by real revenue data.
For home services, 70%+ of leads start in the Google Business Profile map pack. We treat your GBP like the sales tool it is, monthly optimization, photo strategy, review generation, service-area expansion, and Q&A management.
Every service you offer gets a dedicated, deeply-optimized page. Not thin content, real depth: pricing considerations, FAQs, service area coverage, emergency availability, process walkthroughs. This is what ranks and converts.
While SEO compounds, we capture emergency and high-intent buyers with Google Ads. Call-focused ads, dynamic negative keyword lists, and call tracking that ties every dollar to actual booked jobs.
Once you dominate one market, we replicate the playbook for the next. Neighborhood pages, city-specific landing pages, regional GBP clusters. Scale without losing local relevance.
Case study spotlight
From 7 monthly visitors and 8 ranking keywords to a consistent organic lead pipeline in 12 months. Same playbook we'd deploy for your business.
Common questions
How we help this industry
Every engagement blends local SEO and Google Business Profile optimization, AEO agency work for AI search visibility, PPC agency paid campaigns, organic social media, and marketing automation with custom CRMs, calibrated to what actually drives revenue in your specific market.
Other verticals we serve: automotive SEO, healthcare marketing. See our full list of industry specializations or proven client results.
Ready to grow?
Qualified home services businesses get a free month, full audit, custom strategy, ROI projection before any commitment. Category exclusive, so slots are limited.
Apply for your free month →