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Performance-First Lead Generation

You only pay for the
leads we deliver.

No retainers. No long contracts. No vanity-metric reports. You cover the ad spend we manage your campaigns at no management fee and get paid a flat rate per qualified lead or call we generate. Every one tracked to its source.

See If You Qualify → How it works ↓
$0
management fees zero, ever
Flat
cost per lead or call, agreed up front
Month 1
free SEO begins immediately
No
long-term contract required
Pay for results, not promises Every lead tracked to source Only pay per result Senior specialists only No management fee Pay for results, not promises Every lead tracked to source Only pay per result Senior specialists only No management fee

01 The Model

Performance from day one.

We don't sell hours or hope. Senior specialists build, run, and optimize your campaigns and we only get paid when the phone rings or the form gets filled.

01 We build & run the engine

Zero management fee. You only pay per lead.

We set up and manage your paid media search, social, media buying at no management fee. You cover the ad spend directly, and pay us a flat, agreed rate per qualified lead or call we deliver. Nothing else.

02 Every lead tracked to source

Full-stack attribution, CRM included.

We set up a CRM (built on GoHighLevel) that runs your landing pages, tracking, and follow-up as a separate lead-gen operation alongside your current stack. Paired with CallTrackingMetrics, every call and lead is attributed to the campaign that produced it. Qualified leads are pushed into your own CRM the moment they're generated.

03 SEO layered in free

Compounding organic asset, on the house.

A lightweight SEO plan is included from month one. Month one is groundwork market, competitor, and keyword research. Content production kicks off in month two. It compounds quietly underneath your paid traffic and reduces your dependence on ad spend over time.

02 Why It Matters Now

Your customers aren't
just Googling.
They're asking AI.

Your buyers now ask ChatGPT, Perplexity, and Gemini before they decide and read Google's AI Overviews before they ever scroll. If you're not cited there, you're losing high-intent buyers without even knowing it. We make your business the answer across every engine that matters, then turn that visibility into pipeline.

ChatGPT Perplexity Gemini Google AI Overviews

03 Included Free

A lightweight SEO plan,
on the house.

As long as you're an active lead-gen client, baseline SEO is included building an organic asset that's yours, working alongside the leads we generate.

Baseline Light SEO Included Free

Starts month one. Included as long as you're a client.

Expect meaningful organic traction within 12 months. The leads are your engine now; this is the long-term asset compounding underneath.

  • Month 1: market & competitor research, keyword research, baseline report
  • From Month 2: 2 high-quality blog posts per month, written & published
  • Keyword research refreshed each quarter
  • Quarterly performance report
We set expectations honestly: the free plan is intentionally light and slow-building. Meaningful organic traction typically lands within twelve months.

Want Faster Results? Paid Upgrade

Scale it up. Move the timeline forward.

SEO is a long game but you don't have to play at the slowest setting. Scale content volume or add deeper optimization for faster traction.

  • Increase content volume choose 4 / 6 / 8 / 12 posts per month
  • Add technical SEO audit & implementation
  • AEO & GEO optimization (AI answer engines)
  • Deeper organic and search domination strategy

04 Is This You?

Not everyone is a fit,
and that's the point.

This model only works when both sides win. Before we start, we run a mutual feasibility check on your business. Here's roughly who thrives and who doesn't.

Great fit ✓

  • ✓Established businesses already generating revenue, ready to scale lead volume
  • ✓You have a sales or intake team ready to work new volume quickly
  • ✓You use a CRM we can work alongside we attribute every lead and call
  • ✓You want predictable, attributable lead flow and your margins support a per-lead cost

Probably not a fit

  • ✗No team or system in place to respond to inbound leads
  • ✗Unwilling to use a CRM or let us set up proper attribution
  • ✗Looking for vanity metrics or "brand awareness" over real results
  • ✗Pre-revenue or startup-stage this is built for businesses ready to scale

05 Why SEOArmy

The incentives are
pointed at you.

Every structural decision in this model exists because we only win when you win.

01 No fee to manage

We earn when we deliver.

We build and run the campaigns with no management fee. If we don't produce leads, you don't pay us our work only earns when it delivers your results.

02 Senior specialists only

No junior hand-offs.

A dedicated senior strategist with 10+ years and thousands of leads generated behind them runs your account. You never get bounced to someone learning on the job.

03 Revenue, not vanity

Reported against closed business.

Every lead and call attributed to its source, reported against closed business so you see exactly what your spend produced. Not impressions. Not clicks.

Pay for results. Nothing less.

Start with a free
AI Visibility Report.

We'll show you exactly how your business shows up across ChatGPT, Perplexity, Gemini, and Google AI Overviews, then run a quick mutual fit check. If it's a match, you only pay for the leads we deliver.

Get My Free AI Visibility Report →

or call us (833) 407-1900

FAQ

Questions we get
every time.

You pay for the ad spend directly (billed to you, in your own ad accounts), and you pay us a flat, agreed rate for each qualified lead or call we generate. We don't charge a separate management fee. You agree to the per-lead rate up front, so there are no surprises.
We set a flat per-lead and per-call rate with you up front a rate we mutually agree on before anything launches. No surprises, no moving targets.
We build qualification into the process up front, so a generated lead is already a qualified one. Form leads have to meet the criteria we set together. Calls carry a stricter bar a billable call has to be a real prospect with genuine buyer intent, not a spammer or wrong number. We agree on all of this before launch, and you're never charged for spam, duplicates, or zero-intent contacts.
No. We de-duplicate, so the same prospect reaching out twice is never billed twice. And if a spammer slips through or a zero-intent contact comes in, you're not charged for it. You only pay for leads that meet the fair, agreed-upon criteria we set together.
No. The lead-gen program is month-to-month. We earn the relationship every month by delivering results, not by locking you into a term.
You do, directly. The spend goes to the ad platforms in your own accounts we never mark it up. You only pay us for the qualified leads and calls that spend produces.
It depends on your market, but as a rule of thumb we can start getting results on as little as about $50/day. Some markets are more competitive and need more to move, and we'll give you a realistic starting number for your situation before launch. Remember, this budget goes directly to the ad platforms in your own accounts it's separate from what you pay us per lead, and we never mark it up.
We focus on the three channels that deliver the best lead flow at the lowest cost with clean attribution: Meta ads, Google ads, and TikTok ads. We decide the channel mix with you up front. Some Google markets are tougher than others, and we'll be straight about what's realistic for your situation. If we can't attribute and deliver well on a channel, we won't pretend otherwise.
Paid lead generation can start producing within the first weeks of launch once campaigns are live and optimized. That's the engine that drives volume fast. SEO is the slower, compounding layer underneath.
In real time. Qualified leads are pushed straight into your CRM the moment they come in, and calls ring directly to your business. There's no transfer, no middleman. The leads and calls go straight to you.
It starts in month one. Month one is the groundwork market and competitor research plus keyword research. Content production begins in month two: 2 high-quality blog posts a month, quarterly keyword research, and quarterly reporting. It stays included for as long as you're an active lead-gen client.
AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) are about getting your business cited and recommended inside AI tools like ChatGPT, Perplexity, Gemini, and Google's AI Overviews. Buyers increasingly ask AI before they decide. If you're not showing up there, you're losing high-intent prospects silently.
No. We set up a CRM for this operation built on GoHighLevel and run the entire lead-gen engine inside it: landing pages, tracking, and follow-up. It works alongside whatever CRM you already use, with no integration into your website required, and qualified leads are pushed into your own CRM as they come in.
Everything runs through the CRM we set up for this operation, paired with CallTrackingMetrics for call attribution. Every lead and call is tied to the campaign that produced it, and you can see the full pipeline in real time reported against closed business, not impressions or clicks.
The leads and calls you've paid for are yours delivered in real time as they come in, so they already live in your system. The lead-gen operation we run (the CRM, landing pages, and tracking) stays with us when the engagement ends. But the data you paid for stays with you.
Three things: you're already generating revenue, you have a sales or intake team ready to work the new volume quickly, and you're willing to use a CRM with proper call/lead tracking. Leads only turn into revenue if someone works them fast.
Begin with a free AI Visibility Report showing how you currently show up across AI search engines, plus a prioritized roadmap. From there we run a quick mutual feasibility check, and if it's a fit, we launch.
Call now