BigCommerce SEO
agency.

Settings that most stores never revisit

BigCommerce lets you choose how product, category, brand and page URLs are formed, including short patterns or custom templates, and it creates redirects when individual URLs change. That flexibility is useful, and on an established store it should be used carefully: switching the pattern for the whole catalog changes thousands of URLs at once. We map current URLs against search performance first, then decide whether a structural change pays for the redirect risk. Usually it does not, and the time is better spent on category depth and templates.

The same goes for robots.txt, which BigCommerce lets you edit directly, and faceted search, which generates filtered URLs as shoppers narrow by brand, price, size or other attributes. We keep sort orders and multi-filter combinations out of the crawl while promoting the handful of single-facet views that match real searches into proper landing pages, often as dedicated categories with their own copy. Built-in features like the redirect manager, sitemaps and product reviews cover a lot of ground, so we are cautious about apps that duplicate them and add page weight.

Category content is the other quick win. BigCommerce category pages support a description field and Page Builder widgets, yet on many stores they hold a single sentence or nothing at all. We write copy that answers what a buyer needs to choose within that category, place it where it does not push products out of view, and link related categories and brands to each other. Brand pages, which BigCommerce generates automatically, get the same decision as filters: build them out if people search for those brands with you, or keep them out of the index if they are empty lists.

Stencil, Catalyst and headless builds

Most BigCommerce stores run a Stencil theme, built with Handlebars templates. Theme quality varies: some output complete Product and Offer schema, sensible headings and fast images; others ship with gaps. We patch the theme so every product page carries accurate price, availability, brand, identifiers and review data, which also feeds the product understanding AI assistants depend on. Catalyst, BigCommerce’s Next.js storefront, is a different project entirely. It can be very fast, but routing, metadata, canonicals, sitemaps and redirects are part of the build rather than settings, so we work with your developers to make sure nothing SEO-critical is left out at launch.

B2B and multi-storefront catalogs

B2B Edition adds company accounts, price lists and quote workflows. The common SEO mistake is gating the entire catalog behind a login, which removes the products from search entirely. A better pattern keeps product and spec content public, hides only negotiated pricing, and gives buyers a clear quote path. Multi-storefront setups bring a different risk: several storefronts sharing one catalog can publish the same product copy on multiple domains. We plan which storefront is canonical for which products, write distinct copy where brands differ, and add hreflang where storefronts serve different countries. Buyers who research suppliers in assistants rely on that clarity too, which is why we track your visibility across ChatGPT and Google AI Overviews.