ChatGPT Ads · AI Search · Paid Media

ChatGPT Ads Agency for brands that want to be in the conversation

Your buyers now ask ChatGPT who to hire, what to buy and where to go. Ads in ChatGPT put your offer directly under that answer, matched to what they just asked. We plan, launch and manage ChatGPT ads for established businesses, measure them on booked revenue, and pair them with the AI search work that gets you named in the answer itself.

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Get cited onGoogle AI OverviewsChatGPTPerplexityGeminiClaudeCopilot
ChatGPT Who's the best emergency plumber near me that's open right now? SPONSORED Your Company 24/7 emergency plumbing · 4.9★ Book a visit → yourcompany.com Lead tracked synced to your CRM TARGETING Conversation topic
PlacementA labelled sponsored card directly below ChatGPT’s answer
TargetingMatched to the topic of the conversation, not a keyword list
BiddingCPM and CPC buying through OpenAI’s self-serve Ads Manager
MeasurementJudged on qualified leads in your CRM, not platform clicks

Why ChatGPT, why now

The newest ad channel sits where decisions get made

Search ads catch people typing keywords. ChatGPT catches them describing exactly what they need, in their own words, and asking for a recommendation. OpenAI began testing ads in the US in February 2026, opened a self-serve Ads Manager to US advertisers in May 2026 without the earlier minimum spend, and has since expanded into Europe. Early advertisers are setting the benchmarks everyone else will pay against.

01

Intent in full sentences

A conversation carries far more context than a three-word search: budget, urgency, location, constraints. Ads matched to that context reach people who have already told you what they want.

02

Less crowded auctions

Google Ads auctions in most service categories are mature and expensive. A new channel with fewer established advertisers is usually the cheapest time to learn what converts.

03

Right under the answer

The sponsored card sits directly beneath ChatGPT’s response, at the moment someone has just been handed a shortlist. Being there, or being named in the answer, decides who gets the call.

04

Built to be measured

CPC bidding and conversion tracking make ChatGPT ads accountable like any paid channel. We wire them into your CRM so spend is judged on booked jobs, not impressions.

How ads in ChatGPT work

The rules we plan every account around

ChatGPT ads are not search ads with a new logo. Placement, eligibility and privacy work differently, and a campaign built without them wastes budget in week one.

Separate from the answerAds appear as a labelled sponsored card below the response. OpenAI states ads do not change what ChatGPT says.
Matched to the conversationRelevance comes from the topic being discussed, so creative has to answer the question the person just asked.
Free and Go users onlyPaid ChatGPT plans do not see ads, which shapes the audience you are actually buying.
Sensitive topics excludedNo ads near personal health, mental health or politics, and no political advertising.
No under-18 audiencesAds are not shown to accounts identified as belonging to people under 18.
Private by designAdvertisers never receive users’ chats, memories, names or precise location, only aggregate results.

Platform rules are still evolving. We track OpenAI’s ads policies and adjust your account as they change. Healthcare and behavioural health brands: we will tell you upfront what is eligible.

What we actually do

Own the answer and the ad beneath it

The ad sits under the answer; the answer itself is organic. Brands that win in ChatGPT do both: they earn the recommendation through AI search optimization and buy the placement underneath it. We run them as one system.

ChatGPT Ads management

  • Eligibility and account setup. Ads Manager access, billing, category checks and brand safety settings before a dollar is spent.
  • Conversation mapping. The questions your buyers actually ask ChatGPT, grouped by intent and value.
  • Creative that answers the question. Ad copy written to follow on naturally from the answer a person just read.
  • Bidding and budget control. CPM and CPC tests run against your real cost per qualified lead.
  • Landing pages and tracking. Post-click pages built for AI-referred visitors, with conversions wired to your CRM.

The organic answer above it

  • AI visibility audit. Whether ChatGPT, Perplexity, Gemini and Google AI Overviews name you today, and who they name instead.
  • Citation building. The reviews, listings, forum threads and pages AI assistants draw on when they recommend a business.
  • Entity and schema work. Making your services, locations and credentials unambiguous to language models.
  • Reddit and community presence. Shaping the community consensus models summarise.
  • One report. Paid and organic AI visibility measured side by side, tied to leads.

The engagement

How a ChatGPT Ads programme runs

Week 1

Assess and map

Category eligibility, the conversations your buyers have in ChatGPT, what the assistant currently recommends, and where competitors already appear.

Week 2

Build and track

Ads Manager setup, audience and topic structure, creative variants, landing pages and conversion tracking connected to your CRM.

Weeks 3–6

Controlled test

A capped test budget across CPM and CPC, with creative and topics cut or scaled every week on cost per qualified lead.

Ongoing

Scale what books

Budget moves to the conversations that produce booked work, alongside the AEO work that earns you the organic recommendation.

No-cost, no obligation

Free ChatGPT Ads Readiness Assessment

Before you spend anything, find out whether your category can advertise in ChatGPT, what the assistant says about you today, and what a sensible first test looks like. We build it manually for qualified businesses and walk you through it.

Eligibility check
Whether your category and offer can run ads under OpenAI’s current policies.
Conversation map
The high-value questions your buyers ask ChatGPT, grouped by intent.
Answer check
Who ChatGPT recommends today for those questions, and whether that includes you.
Competitor scan
Which competitors already appear in answers or sponsored placements.
Test plan
A capped first budget, bidding approach and success metrics.
Tracking plan
How every ChatGPT lead gets attributed in your CRM from day one.
Get your free assessment →

Qualified businesses only. If ChatGPT ads are not right for your category, we will say so.

Where it works hardest

Categories people ask ChatGPT about before they buy

If your customers describe a problem and ask who can fix it, ChatGPT is already part of how they choose. We run ChatGPT ads alongside our paid search, local SEO and AI search work.

Home services

“Who should I call for…” questions with urgency, location and budget built in. See our home services work.

Automotive

Repair, service and buying questions where the shortlist forms inside the conversation.

Financial & professional services

Considered decisions researched in detail before anyone fills in a form.

Real estate & rentals

Trip planning and property questions where ChatGPT increasingly builds the itinerary.

B2B & software

Tool comparisons and “what should we use” questions asked long before a sales call.

Health & wellness

Largely restricted from ChatGPT ads today. We focus these brands on organic AI visibility instead.

Straight answers

ChatGPT ads questions we get asked

  • What are ChatGPT ads?ChatGPT ads are sponsored placements inside ChatGPT. They appear as a clearly labelled sponsored card below ChatGPT's answer, not inside the answer itself, and OpenAI states that ads do not change what ChatGPT says. They are matched to the topic of the conversation, which puts your offer in front of people at the moment they are asking for a recommendation.
  • Can any business advertise in ChatGPT now?OpenAI began testing ads in the United States in February 2026 and opened a self-serve Ads Manager in beta to US advertisers in May 2026, without the earlier minimum spend. It has since expanded to a number of European markets. Access and formats are still changing quickly, so part of our job is keeping your account current as the platform evolves.
  • Who sees ads in ChatGPT?Ads are shown to users on ChatGPT's Free and Go plans. Plus, Pro and business-tier subscribers do not see ads. OpenAI also does not show ads to accounts identified as belonging to people under 18.
  • Are there industries that cannot advertise in ChatGPT?Yes. OpenAI does not place ads near sensitive or regulated topics such as personal health, mental health or politics, and does not currently allow political advertising. If you are in healthcare or behavioural health we will tell you upfront what is and is not eligible, and usually recommend putting that budget into AI search optimization and paid search instead.
  • How are ChatGPT ads priced?The self-serve Ads Manager supports both impression-based (CPM) and click-based (CPC) bidding. Pricing is still settling as more advertisers enter, which is why we start every account with a controlled test budget and judge it on cost per qualified lead, not on platform benchmarks.
  • Do ChatGPT ads replace AI search optimization?No. The ad sits below the answer; the answer itself is organic. The strongest position is to be named in ChatGPT's answer and to own the sponsored placement underneath it. That is why we run ChatGPT ads alongside our AEO work rather than instead of it.
  • Does ChatGPT share my customers' conversations with advertisers?No. According to OpenAI, advertisers do not receive users' chats, chat history, memories, names, emails or precise locations. You get aggregate performance data, and we connect that to your own conversion tracking and CRM so results are measured on real leads.

Find out if ChatGPT ads make sense for you

The assessment is free. Worst case, you learn your category is not eligible yet and you spend nothing.

Get the free assessment → Free AI Visibility Report
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