SEOArmy is a performance plumbing marketing agency for residential and commercial plumbers. Burst pipes don't happen during business hours. We make sure your company is the one that shows up when a homeowner is in a panic.
Why plumbing is different
Plumbing leads are some of the highest-intent searches on the internet. A burst pipe, backed-up drain, or water heater out - these people need someone now. The company that ranks first gets the call.
01 / URGENCY
"Emergency plumber near me", "burst pipe repair", "drain clog tonight" - these searches happen at the worst possible moment. You need to be #1 when they do.
02 / RECURRING
A homeowner who calls you for a drain clog becomes a customer for water heater replacement, repiping, and everything else that breaks. Lifetime customer value in plumbing is high.
03 / TICKET SIZE
From a simple repair to a full repipe. Your marketing needs to capture both ends - emergency repairs that build the relationship and high-ticket replacement jobs.
04 / AI SEARCH
Homeowners ask ChatGPT "best plumber near me" before they open Google. If your business isn't being recommended in those answers, you're losing jobs before the search starts.
05 / REVIEWS
A plumber with 4.8 stars and 200 reviews gets called over one with 4.2 and 40. Review velocity is a core part of our local SEO playbook.
06 / LICENSING
Plumbing is licensed and regulated. License numbers, insurance, and local credibility need to be front and center in your marketing and schema markup.
of plumbing searches happen on mobile
map pack gets 4x more calls than #3
average plumbing job value
The playbook
PPC to prove the market and fund growth, local SEO for lasting authority, AI search for multi-location operators.
Step 01 - Start here
Emergency plumbing keywords convert at some of the highest rates in local search. We launch Google Ads targeting burst pipes, drain clogs, water heater failures, and other high-urgency terms. Leads from day one while organic builds.
Leads from day one
Step 02 - Build authority
Map pack dominance for every service area you cover. GBP optimization, local citation consistency, service area pages, and review velocity strategy. Top 3 positions across every zip code you serve.
Compounds over 3-6 months
Step 03 - Where justified
For multi-location plumbing companies or operators in high AI-adoption markets, we build AEO on top. Getting cited in ChatGPT and Perplexity when homeowners search for plumbers. Added when the economics justify it.
For multi-location and high-volume markets
Common questions
Ready to fill your schedule?
We'll show you exactly how your plumbing company appears across Google, ChatGPT, Perplexity, and Gemini. No cost, no obligation.
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