The SEOArmy Blog
Frameworks, case studies, and client data from our work in SEO, AEO, PPC, and paid lead generation. No theoretical fluff, just what actually moves the needle.
Your buyers ask ChatGPT to recommend a provider, run comparisons in Perplexity, and read Google's AI Overview before a single organic result loads. It's no longer enough to rank, you have to be the answer. Here's what AEO is, what a great agency does, the questions to ask, and the red flags to avoid.
Read the guide →Most wasted AI search budget goes to a small number of predictable errors. These are the ones we see repeatedly.
Read article →The surface where existing SEO transfers most directly, and the one that most visibly costs clicks.
Read article →The phrase covers two unrelated activities and the confusion costs people money. One is a productivity question, the other is a visibility question.
Read article →Blocking AI crawlers is a real option with a real cost. The decision deserves more thought than it usually gets in either direction.
Read article →Splitting these across two agencies is usually a way to pay twice for overlapping work and get neither done properly.
Read article →Much of the distinction between these terms is marketing positioning. One difference is real and worth understanding.
Read article →Written for other agencies. The commercial temptation here is to sell certainty you cannot deliver, and it does not end well.
Read article →The choice is less about budget than about whether your problem is knowing what to do or having it done.
Read article →Because nobody has a five-year track record in this, the usual proxies for competence do not work. These signals do.
Read article →The price range in this category is unusually wide because the work varies enormously. Here is what actually drives it.
Read article →Accuracy in this category is not a feature you buy, it is a sampling discipline you impose. The difference between a useful number and a misleading one is mostly in how you set it up.
Read article →Every agency now sells “AI search optimization”. Very few can tell you what they would actually do on Monday morning. This is the honest version: the work, the sequence, what it costs, and how to spot a provider who is improvising.
Read article →Search did not get replaced, it got a second layer. This is what that layer rewards, what it ignores, and which of your existing SEO work still carries over — which is more of it than the panic suggests.
Read article →How in-depth travel guides, AI search, and pay-per-booking marketing drive direct bookings and cut the OTA commission tax for short-term rentals.
Read the guide →Home services customers used to start in Google. Now half start in ChatGPT. Here's how we run local SEO and AEO together for HVAC, plumbing, roofing, and electrical.
Read the playbook →How addiction treatment centers win Google's map pack and get cited by ChatGPT and AI Overviews - the compliant, E-E-A-T-driven local SEO and AEO playbook.
Read playbook →Traditional SEO isn't dying. AI search isn't a replacement. They're complementary, and the brands winning in 2026 are the ones using both.
Read post →A 360° breakdown: what GEO is, why it matters, how to implement it, and how it fits alongside SEO and AEO in a modern growth stack.
Read guide →Prefer a conversation?
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