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Technical & Content articles.

Structured data, crawlers, llms.txt, entities, internal links and content formats built for answer engines.

FAQ content, more useful than it has been in years.
Technical & Content ·

FAQ content, more useful than it has been in years.

Google stopped showing FAQ rich results and a lot of teams stopped bothering. For AI search that was exactly the wrong conclusion.

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Entity optimization, or teaching a model who you are.
Technical & Content ·

Entity optimization, or teaching a model who you are.

Before a model can recommend you it has to be sure who you are. Most businesses fail at that step without knowing it, and it is the cheapest thing on the list to fix.

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Technical & Content ·

Enterprise SEO governance: how recommendations actually get shipped.

Large companies rarely lack SEO recommendations. They lack an owner, a priority order and tickets engineers can act on. Here is the operating model we use to get fixes shipped and keep them shipped.

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Formatting for extraction, not for reading order.
Technical & Content ·

Formatting for extraction, not for reading order.

The difference between content that gets quoted and content that gets skipped is mostly structural, and most of it is fixable in an afternoon.

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Technical & Content ·

Category and product pages, now that AI answers do some of the shopping.

Category pages now have to answer ‘which one should I get’ and product pages ‘is this the right one’, for people and for the systems summarizing them. Here is how we build both.

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Technical & Content ·

Shopify, WooCommerce, BigCommerce or Magento: which is best for SEO?

Every one of the four can rank. They differ in how much control they give you and how much they let you break. Here is what actually separates them, and why the platform is rarely the reason a store does not rank.

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The technical floor, below which nothing else works.
Technical & Content ·

The technical floor, below which nothing else works.

Most AI visibility problems are content problems. A meaningful minority are a rendering setting nobody checked.

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Video is now part of SEO, not an optional extra.
Technical & Content ·

Video is now part of SEO, not an optional extra.

We now include a video every month in every SEO plan we run. Video gets indexed faster than text, takes up more of the results page, gets cited in AI answers and makes the written page it sits on rank better. Here is why, and how to do it without becoming a full-time creator.

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Internal linking, and what it does for machines.
Technical & Content ·

Internal linking, and what it does for machines.

Internal linking still matters, for slightly different reasons than it used to.

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When two tools disagree, which one is wrong?
Technical & Content ·

When two tools disagree, which one is wrong?

Two tools reporting different visibility scores are usually both correct about different questions.

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Refreshing what you have, usually beats publishing more.
Technical & Content ·

Refreshing what you have, usually beats publishing more.

Your existing pages already carry whatever authority you have earned. Restructuring them is cheaper and faster than starting again.

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AI crawlers and robots.txt, a decision with a trade-off.
Technical & Content ·

AI crawlers and robots.txt, a decision with a trade-off.

Blocking AI crawlers is a real option with a real cost. The decision deserves more thought than it usually gets in either direction.

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