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AI Search & AEO articles.

How ChatGPT, Perplexity, Gemini and Google AI Overviews choose their sources, and how to become the answer they give.

AI search for local businesses, where it is easiest to win.
AI Search & AEO ·

AI search for local businesses, where it is easiest to win.

This is the category where a small business can realistically become the named recommendation, because the competition for citation is far thinner than in national markets.

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A monthly workflow, that survives a busy month.
AI Search & AEO ·

A monthly workflow, that survives a busy month.

Most AEO programs fail through inconsistency rather than through doing the wrong things. A fixed monthly shape fixes that.

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The AI search checklist, in priority order.
AI Search & AEO ·

The AI search checklist, in priority order.

Everything worth doing, ordered by what actually moves the needle rather than by what is easiest to start.

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AEO, GEO and SEO, and which distinctions matter.
AI Search & AEO ·

AEO, GEO and SEO, and which distinctions matter.

Much of the distinction between these terms is marketing positioning. One difference is real and worth understanding.

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AI search for SaaS, where the comparison happens without you.
AI Search & AEO ·

AI search for SaaS, where the comparison happens without you.

Software is the category assistants handle most confidently, which makes it the one where being absent from the answer costs most.

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AI search for ecommerce, where product data becomes the content.
AI Search & AEO ·

AI search for ecommerce, where product data becomes the content.

For product queries the assistant is reading structured data and reviews, not your brand story. That changes where the effort should go.

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Seven strategies, ordered by evidence.
AI Search & AEO ·

Seven strategies, ordered by evidence.

Not all of these are equally supported. They are ordered by how confident anyone can reasonably be that they work.

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AI in search engine optimization, where it genuinely helps.
AI Search & AEO ·

AI in search engine optimization, where it genuinely helps.

The phrase covers two unrelated activities and the confusion costs people money. One is a productivity question, the other is a visibility question.

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Eight AI search mistakes, in rough order of cost.
AI Search & AEO ·

Eight AI search mistakes, in rough order of cost.

Most wasted AI search budget goes to a small number of predictable errors. These are the ones we see repeatedly.

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AI Overviews, and the traffic question underneath.
AI Search & AEO ·

AI Overviews, and the traffic question underneath.

The surface where existing SEO transfers most directly, and the one that most visibly costs clicks.

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AI search engine optimization, without the hype.
AI Search & AEO ·

AI search engine optimization, without the hype.

Search did not get replaced, it got a second layer. This is what that layer rewards, what it ignores, and which of your existing SEO work still carries over — which is more of it than the panic suggests.

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The complete guide to Generative Engine Optimization (GEO) for 2026
AI Search & AEO ·

The complete guide to Generative Engine Optimization (GEO) for 2026

A 360° breakdown: what GEO is, why it matters, how to implement it, and how it fits alongside SEO and AEO in a modern growth stack.

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SEO vs GEO: Why you don't have to choose sides
AI Search & AEO ·

SEO vs GEO: Why you don't have to choose sides

Traditional SEO isn't dying. AI search isn't a replacement. They're complementary, and the brands winning in 2026 are the ones using both.

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