Schema markup that says who you are.
Generate clean LocalBusiness or Organization JSON-LD, with service areas, hours, profiles and FAQs, to help search engines and AI assistants identify your business.
Business details
Use exactly the same name, address and phone number as your Google Business Profile.
Your JSON-LD
Paste into the <head> of your homepage or contact page.
Why this markup matters for AI search
Structured data states who you are in a form no parser has to guess at. For AI assistants deciding whether they can confidently name a business, a complete, accurate Organization or LocalBusiness block, with sameAs links to profiles that agree with it, removes ambiguity. It will not make an unhelpful page rank, but it helps systems connect scattered mentions of you into one entity.
Tips
- Match your Google Business Profile character for character: name, address format and phone.
- Use the most specific business type that fits.
- Only add FAQ markup for questions and answers that appear on the page.
- Validate after publishing with Google's Rich Results Test or the Schema.org validator.
Read more: structured data for AI search and entity optimization.
Frequently asked questions
What is schema markup?
Structured data in JSON-LD format that describes your business, pages and content in a standard vocabulary (schema.org) that search engines and other systems can read reliably.
Which schema type should a local business use?
The most specific LocalBusiness subtype that fits, such as Plumber, HVACBusiness, Dentist or LegalService. Use Organization if you have no customer-facing location.
Does FAQ schema still work?
Google now shows FAQ rich results mainly for authoritative government and health sites, but FAQPage markup still describes visible questions and answers clearly. Only mark up FAQs that appear on the page.
Where do I put the JSON-LD?
In the head of the page it describes, usually the homepage or contact page for business details. Validate it after publishing.
Related reading
- Structured data for AI search
- Entity optimization, or teaching a model who you are
- FAQ content and AI answers
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