Large organizations

Enterprise
SEO agency.

SEOArmy is an enterprise SEO agency for organizations whose websites run to hundreds of thousands of URLs, several brands, dozens of markets or all three. At that scale the hard part is rarely knowing what to fix; it is getting the right fixes prioritized, built and protected across teams. We bring senior specialists who work alongside your in-house SEO, product and engineering people to do exactly that, in classic search and in AI answers.

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Get cited onGoogle AI OverviewsChatGPTPerplexityGeminiClaudeCopilot
CRAWL BUDGET Log files analyzed Cited by ChatGPT “best B2B travel platform” Migration shipped Every redirect mapped
A strategist presenting a search roadmap to an executive team

What we handle at scale

Big sites, many teams.
One senior partner.

Enterprise SEO is a set of specialist disciplines that have to work together. We cover each with senior people and coordinate them, so your teams get one prioritized plan rather than six competing ones.

Technical SEO at scale

Rendering, indexation control, faceted navigation, internal linking and architecture for very large sites.

Why it matters

Small template decisions repeat across millions of URLs. Getting them right is the highest-leverage SEO work there is.

International SEO

Hreflang, market targeting, localization workflows and ccTLD versus subfolder strategy.

Why it matters

Misconfigured hreflang quietly sends users to the wrong market. Clean signals protect revenue in every region.

Multi-location and multi-brand

Location pages at scale, Google Business Profile governance and brand portfolio architecture.

Why it matters

Hundreds of locations or sister brands compete with each other unless the structure is designed deliberately.

Migrations and replatforming

CMS changes, domain consolidations, redesigns and URL restructures.

Why it matters

Migrations are where large sites lose the most organic visibility. Planning and validation are cheap next to recovery.

AI search and brand visibility

How ChatGPT, Gemini, Copilot, Perplexity and AI Overviews describe and recommend your brand.

Why it matters

AI answers now shape perception before anyone visits. Presence and accuracy across them is a brand issue, not only an SEO one.

Content operations

Briefing systems, templates, standards, refresh programs and editorial workflow at volume.

Why it matters

Large content teams drift without standards. Good operations turn many writers into one coherent, rankable body of work.

How we win

How we work
inside large organizations.

Enterprise SEO succeeds or fails on process as much as expertise. Four ways we turn recommendations into shipped work.

01
DIAGNOSE

Start from logs and data, not opinions

We analyze server logs, large-scale crawls and Search Console exports to see how search engines and AI crawlers actually spend their time on your site. That shows where crawl budget is wasted, which templates are underindexed and where the real opportunity sits.

02
PRIORITIZE

Write tickets engineers want to pick up

Each recommendation becomes a sized, evidence-backed ticket with acceptance criteria, expected impact and a clear owner, in the format your engineering teams already use. When invited, we join sprint planning and help trade SEO work off against the rest of the roadmap.

03
GOVERN

Protect gains with standards and checks

Large sites regress constantly as teams ship. We set SEO requirements for templates, pre-release checks, monitoring and alerts, plus a lightweight governance model so one product squad cannot accidentally undo another's progress.

04
REPORT

Report in the language of leadership

Executives need to know what changed, why it matters to revenue and what decision is needed from them. Our reporting connects organic and AI search visibility to business outcomes, with a short narrative instead of a wall of charts.

Our approach

Senior people,
working alongside yours.

Why enterprise SEO stalls

Most large organizations already know a good deal about their SEO problems. There is an audit in a shared drive, a backlog of tickets and an in-house specialist who has been asking for the same fixes for a year. What is missing is rarely insight. It is prioritization against competing roadmaps, evidence that persuades engineering and finance, and someone with the seniority to keep work moving across marketing, product, legal and regional teams.

That is where we focus. SEOArmy is a small team of senior specialists, with no juniors learning on your account. Strategy is led by our founder, technical and content SEO by a specialist who does the hands-on work personally, legal-sensitive and brand content by a former attorney, and delivery by a project manager whose job is to keep tickets, reviews and stakeholders moving. We extend your in-house SEO and development teams rather than replacing them, and we are comfortable being one partner among several.

Technical depth where scale changes the rules

On a site with millions of URLs, faceted navigation, parameter handling, pagination and internal linking stop being details and become the strategy. Log-file analysis shows what Googlebot and AI crawlers really request, which often differs sharply from what the sitemap implies. International estates add hreflang, cross-market duplication and localization quality; our free hreflang generator is a small taste of the checks we run in bulk. Multi-location brands need location pages and local search governance that hold up across hundreds of entries.

Content operations matter as much as code at this size. Large organizations often publish through many teams, agencies and regions at once, each with its own habits. We build briefing templates, on-page standards, internal linking rules and a refresh program that prioritizes decaying pages with real business value, so volume stops working against quality.

Migrations deserve special mention. A replatform, domain consolidation or redesign is the largest single risk to organic visibility a big site takes on. We get involved before the build, map redirects and content parity, test staging and watch closely after launch.

AI search is now a brand question

For large organizations, how ChatGPT, Gemini, Copilot, Perplexity and Google's AI Overviews describe the company matters well beyond SEO. Assistants summarize products, compare you with competitors and sometimes get facts wrong. Our AI search work tracks how the brand appears across a defined set of prompts, finds the sources behind inaccurate or missing answers, and fixes them through content, structured data, documentation and third-party presence. For specialist needs we also run dedicated e-commerce SEO and SaaS SEO programs.

Governance

Built for review
and sign-off.

Large organizations have brand, legal and security processes for good reasons. We work inside them rather than around them.

Brand and legal review built inContent and on-page changes follow your approval workflow, with review stages, version history and named owners. Regulated or sensitive claims never ship without the right sign-off.
Access on your termsWe work with the least access we need, follow your security and vendor requirements, and document every change we make or recommend in your systems.
One plan across stakeholdersRegional, brand and product teams get a single prioritized roadmap with transparent trade-offs, so SEO does not become one more source of competing requests.

Common questions

Enterprise SEO
FAQs.

Scale and organizational complexity. Enterprise sites have millions of URLs, several CMSs, many markets and many teams able to change the site. The work demands technical depth in crawling, rendering, indexation and international setups, and just as much skill in prioritization, stakeholder management and governance. Recommendations have to survive engineering roadmaps and legal review, not just identify problems.
No. We usually work alongside an in-house SEO lead or team, adding senior specialist capacity, an outside perspective and help getting work prioritized. Some clients bring us in for a defined program such as a migration, an international expansion or AI search visibility; others for an ongoing strategic partnership. Your team keeps ownership.
By writing tickets the way engineering teams want them: a clear problem statement, evidence, a proposed solution, acceptance criteria and an honest estimate of impact. We group fixes by template so one change repairs thousands of pages, rank them by value against effort, and show results after release so the next request is easier to win.
Yes. We prefer to be involved early, while URL structures, templates and content scope are still being decided. We build redirect and content-parity maps, review staging, check rendering and indexation, and monitor logs and Search Console closely after launch so problems surface in days rather than months. Nobody can honestly promise zero fluctuation, but careful migrations limit the damage and recover faster.
We agree a set of prompts that matter to the business, covering category, comparison, product and reputation questions, and track how often and how accurately ChatGPT, Gemini, Copilot, Perplexity and AI Overviews mention the brand. We then trace the sources those answers rely on and fix gaps and errors. Reporting shows trends alongside organic search, not a single vanity score.
Custom-quoted. Scope depends on site size, the number of markets and brands, the balance of strategy and hands-on delivery, and whether we are supporting a project such as a migration or an ongoing program. We start with a discovery call and a free AI visibility report, then propose a scope with clear deliverables.

How we help large organizations

Senior strategy, at enterprise scale.

Enterprise engagements combine technical SEO at scale, AI search visibility across ChatGPT, Gemini, Perplexity and AI Overviews, content operations, multi-location local SEO and paid search, with reporting your leadership team can act on.

We also run specialist programs for e-commerce and SaaS companies. See all industries.

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