CMS-aware marketing

Medicare
marketing agency.

SEOArmy is a performance Medicare marketing agency for agents, agencies and FMOs selling Medicare Advantage, Medicare Supplement and Part D. Medicare marketing is one of the most tightly regulated areas in insurance. We build compliant, inbound demand, from local search to AI answers, so beneficiaries call you rather than you chasing leads that were sold five times.

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Get cited onGoogle AI OverviewsChatGPTPerplexityGeminiClaudeCopilot
TURNING 65 Needs to choose a plan Cited by ChatGPT “Medicare agent near me” Appointment booked Supplement review

Who we work with

Every Medicare decision.
One specialist team.

Beneficiaries arrive at very different moments: turning 65, reviewing plans each fall, or moving. Each moment needs its own message and its own rules.

Turning 65

Initial enrollment for new beneficiaries.

Why it works

The biggest and most research-heavy moment. Clear education builds trust months ahead of the decision.

Medicare Advantage

Part C plans reviewed during the annual enrollment period.

Why it works

Intense, seasonal competition where compliant, trusted local presence stands out.

Medicare Supplement

Medigap plans, often purchased year-round.

Why it works

Year-round demand with strong retention and less seasonal pressure.

Part D

Prescription drug plans.

Why it works

Annual plan reviews create regular reasons to stay in touch.

Caregivers

Adult children helping parents choose.

Why it works

A research-heavy audience who reads content and asks AI assistants for guidance.

FMOs & agencies

Recruiting and supporting downline agents.

Why it works

Visibility and authority help recruit and retain agents, not just beneficiaries.

How we win

The Medicare
playbook.

Every line of insurance needs a different approach. Here is how we execute, measured on quotes and policies written rather than traffic.

01
EDUCATE

Win the turning-65 research

“When do I sign up for Medicare?”, “Advantage vs Supplement”. We build the clearest, compliant educational content so beneficiaries and caregivers find you long before they decide.

02
LOCAL

Be the trusted local agent

Google Business Profile, reviews and local pages. Beneficiaries prefer a local, licensed agent they can meet, and they search for one.

03
SEASONAL

Plan around AEP and OEP

The annual enrollment period (Oct 15 – Dec 7) and the Medicare Advantage open enrollment period (Jan 1 – Mar 31) shape demand. Campaigns and content are timed to them.

04
AI SEARCH

Be cited when people ask AI

Beneficiaries and caregivers now ask AI assistants to explain Medicare options. We build the trustworthy footprint those answers draw on.

Compliance

Built around CMS marketing rules
from day one.

Insurance advertising is regulated state by state, and by carriers and platforms on top. We plan campaigns inside those rules; final compliance sign-off stays with your agency.

TPMO disclaimerThird-party marketing organization disclaimers included wherever the Medicare marketing guidelines require them.
Inbound, not coldNo unsolicited contact. Campaigns are built to earn inbound calls and scheduled appointments, with scope of appointment handled correctly.
No implied endorsementNo misleading use of Medicare names or logos and no implied government affiliation. Final compliance review stays with you and your FMO or carriers.

Common questions

Medicare
FAQs.

We build campaigns around CMS's Medicare marketing guidelines: the third-party marketing organization disclaimer where it is required, no implied government endorsement or misleading use of Medicare names, no unsolicited contact, and correct handling of scope of appointment. Rules change often, so final sign-off stays with your agency and your FMO or carriers, and we update materials when guidance changes.
Purchased Medicare leads are often resold to several agents and have faced increasing regulatory scrutiny around consent. Inbound demand from your own search visibility, reviews and AI answers is exclusive to you, better qualified and easier to keep compliant.
Educational content and local visibility should run year-round, especially for turning-65 and Supplement demand. Seasonal activity then ramps ahead of the annual enrollment period, which runs October 15 to December 7, and continues through the Medicare Advantage open enrollment period from January 1 to March 31.
Yes. Many Medicare decisions involve adult children researching for a parent. They read content, compare options and increasingly ask AI assistants for guidance, so we build content that serves them too.
Yes. For FMOs we can support both beneficiary-facing marketing for downline agents and recruiting visibility to attract new agents.

How we help insurance agencies

A full marketing stack, specialized for insurance.

Every engagement blends local SEO and Google Business Profile optimization, AI search visibility, paid search and CRM and follow-up automation, tuned to how policies actually get written in your market.

Back to our insurance marketing agency overview. Other insurance lines we market: auto insurance marketing, home insurance marketing, life insurance marketing, health insurance marketing. See also our financial services work and all industries.

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