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Deep expertise in high-stakes verticals

Built for the industries
we know cold.

We go deep in three verticals where specialized SEO and AI search actually move revenue - healthcare and wellness, financial services, and local services. Real playbooks built for each, not generalist guesses spread thin.

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MEDICAL & HEALTH

Healthcare & wellness

YMYL verticals where E-E-A-T, trust, and AI citations decide who ranks.

Med Spas Addiction Treatment Dental Implants Mental Health Fertility & IVF Hormone Therapy Ketamine Clinics
Explore health & wellness →

LOCAL SERVICES

Home & local services

Map-pack-driven trades where local SEO and speed-to-lead win the job.

HVAC Plumbing Roofing Electrical Restoration Hardscaping Foundation Repair, Garage Doors & more
Explore home services →

FINANCIAL SERVICES

Finance & advisory

High-trust, high-LTV clients who research hard before they commit.

Wealth management RIAs & financial advisors Insurance Accounting & CPA firms Fintech & lending
Explore financial services →

We also take on select clients in automotive and vacation rental marketing when the fit is right.

Why so focused?

We say no
a lot.

Most agencies take any client with a pulse. We don't. Specialization is the only way we can credibly promise the results our clients actually get.

Strong fit

Who we say yes to.

  • ✓Established operators.You're past product-market fit, you have recurring revenue, and you're looking to scale, not start.
  • ✓Healthy unit economics.Your average job, deal, or booking supports a real marketing budget. There's room to invest, compound, and win.
  • ✓A sales team ready to close.We fill the pipeline. You have people ready to answer, quote, and convert when the leads start coming in.
  • ✓Willingness to ship content.You can move at SEO velocity, approvals in days, not weeks. Publishing cadence is what compounds the rankings.

Wrong fit

Who we can't help.

  • ✕Low-margin eCommerce.There's rarely wiggle room in the SEO budget when unit economics are tight. You need a channel strategy, not a content strategy. We're not the partner for that.
  • ✕Low-margin local services.If the job average is $80 and the CAC ceiling is $30, no SEO spend math works. We need room to invest and earn it back.
  • ✕Pre-revenue startups.We work with established operators. If you're still searching for product-market fit, we're not the right partner yet.
  • ✕Businesses without a sales team.We fill the pipeline. You need people ready to answer the phone, quote the job, and close. If leads come in and nothing happens, we both lose.
  • ✕Slow content approval cycles.If every page needs six weeks of committee review, the publishing cadence can't support SEO velocity. We build YMYL compliance and medical review into our process - but we need a partner who can keep pace.

Next step

Not sure which fits?
Let's talk.

If your vertical is listed above, apply for a Free AI Visibility Report. If you're not sure, book a quick call and we'll tell you honestly, even if that means sending you somewhere else.

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