Deep expertise in high-stakes verticals

Built for the industries
we know cold.

We go deep in three verticals where specialized SEO and AI search actually move revenue - healthcare and wellness, financial services, and local services. Real playbooks built for each, not generalist guesses spread thin.

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MEDICAL & HEALTH

Healthcare & wellness

YMYL verticals where E-E-A-T, trust, and AI citations decide who ranks.

Med Spas Addiction Treatment Dental Implants Mental Health Fertility & IVF Hormone Therapy Ketamine Clinics
Explore health & wellness →

LOCAL SERVICES

Home & local services

Map-pack-driven trades where local SEO and speed-to-lead win the job.

HVAC Plumbing Roofing Electrical Restoration Hardscaping Foundation Repair, Garage Doors & more
Explore home services →

FINANCIAL SERVICES

Finance & advisory

High-trust, high-LTV clients who research hard before they commit.

Wealth management RIAs & financial advisors Insurance Accounting & CPA firms Fintech & lending
Explore financial services →

E-COMMERCE

Online stores

Category, product and technical SEO for established stores, plus visibility in AI shopping answers.

Shopify SEO WooCommerce SEO BigCommerce SEO Magento / Adobe Commerce SEO
Explore e-commerce SEO →

SAAS

Software companies

SEO built around demos, trials and pipeline, organized by the industry your software serves.

Healthcare SaaS Fintech SaaS Legal tech HR tech Cybersecurity Real estate SaaS Edtech Field service SaaS
Explore SaaS SEO →

ENTERPRISE

Large organizations

Technical SEO at scale, international and multi-location search, migrations and AI search visibility for the brand.

Technical SEO at scale International & hreflang Multi-location brands Platform migrations AI search for the brand
Explore enterprise SEO →

We also take on select clients in automotive and vacation rental marketing when the fit is right.

Why so focused?

We say no
a lot.

Most agencies take any client with a pulse. We don't. Specialization is the only way we can credibly promise the results our clients actually get.

Strong fit

Who we say yes to.

  • ✓Established operators.You're past product-market fit, you have recurring revenue, and you're looking to scale, not start.
  • ✓Healthy unit economics.Your average job, deal, or booking supports a real marketing budget. There's room to invest, compound, and win.
  • ✓A sales team ready to close.We fill the pipeline. You have people ready to answer, quote, and convert when the leads start coming in.
  • ✓Willingness to ship content.You can move at SEO velocity, approvals in days, not weeks. Publishing cadence is what compounds the rankings.

Wrong fit

Who we can't help.

  • ✕Low-margin eCommerce.There's rarely wiggle room in the SEO budget when unit economics are tight. You need a channel strategy, not a content strategy. We're not the partner for that.
  • ✕Low-margin local services.If the job average is $80 and the CAC ceiling is $30, no SEO spend math works. We need room to invest and earn it back.
  • ✕Pre-revenue startups.We work with established operators. If you're still searching for product-market fit, we're not the right partner yet.
  • ✕Businesses without a sales team.We fill the pipeline. You need people ready to answer the phone, quote the job, and close. If leads come in and nothing happens, we both lose.
  • ✕Slow content approval cycles.If every page needs six weeks of committee review, the publishing cadence can't support SEO velocity. We build YMYL compliance and medical review into our process - but we need a partner who can keep pace.

Next step

Not sure which fits?
Let's talk.

If your vertical is listed above, apply for a Free AI Visibility Report. If you're not sure, book a quick call and we'll tell you honestly, even if that means sending you somewhere else.

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