How long until I see home services leads from SEO?

Paid search (Google Ads) starts generating leads within days. SEO compounds, expect meaningful movement in 60-90 days with significant impact at 6 months. GBP optimization usually moves fastest, often within 30 days for the map pack.

Will you work with my direct competitor?

No. We offer category exclusivity by geographic market. If we take on an HVAC company in Phoenix, we won't take on another HVAC company in Phoenix for the duration of our engagement. That's part of why we only accept a limited number of clients.

Do you handle service area expansion?

Yes. Once we've dominated one market, expanding into adjacent cities or neighborhoods is part of the core playbook. Each new market gets its own service-area landing pages, GBP optimization, and local citation building.

What's the minimum ad spend for home services PPC?

Minimum ad spend depends on your market and vertical, we set it based on what's required to generate enough data to optimize intelligently. For most local service businesses, that's enough to outbid the top 3 competitors consistently in your geography. For B2B and national campaigns, it's tied to CPC and expected conversion rates in your category. Below the right floor, data is too thin to optimize against, we'll tell you honestly what the minimum looks like for your specific situation during the free audit.

Proven windows & siding playbook

Windows & siding
marketing agency.

SEOArmy is a performance windows and siding marketing agency for replacement window and exterior siding companies. High-ticket planned purchases with homeowners who research carefully before calling. We make sure your company shows up - and stands out - during that research.

Get your Free AI Visibility Report -> What we do for window & siding companies ->

Why windows & siding is different

High ticket.
Research heavy.

Window and siding replacements are significant home investments. Homeowners compare multiple companies, read reviews carefully, and often wait for the right season. The company that builds trust during that research phase wins the project.

01 / PLANNED

Considered purchase, not emergency

"Window replacement cost", "best siding companies near me", "energy efficient windows 2026" - buyers are researching and comparing. Your content needs to show up across the entire research journey.

02 / TICKET SIZE

$8K-$40K+ project range

Full window replacements and whole-home siding installs are major purchases. One additional project per month from better SEO significantly impacts revenue.

03 / ENERGY

Energy efficiency drives demand

Energy costs and rebate programs are major buying triggers. Your marketing needs to capture "energy efficient windows", "insulated siding", and tax credit-related searches.

04 / SEASONAL

Spring and fall are peak seasons

Exterior work peaks in spring and fall. Your SEO needs to be ready 90 days before the season and PPC needs to scale during peak windows.

05 / AI SEARCH

AI handles product research

Homeowners ask ChatGPT "best window brands for cold climates" and "how to find a siding contractor" during research. Being cited puts you in front of buyers before they've narrowed their list.

06 / BRAND

Product brand matters

Andersen, Pella, James Hardie, LP SmartSide - homeowners research brands. Your marketing needs to capture brand-specific searches for every product line you install.

$18K

average whole-home window replacement

6 weeks

average consideration phase before calling

local search result captures majority of project leads

The playbook

What we actually
do.

PPC to capture high-intent project searches, local SEO for sustained map pack authority, AI search for larger regional operators with multiple crews.

Step 01 - Start here

PPC lead gen

High-intent window and siding keywords convert well for homeowners in the decision phase. We build Google Ads campaigns targeting replacement-ready buyers with landing pages that highlight your product lines, warranties, and financing options.

Product-specific keyword targeting
Energy efficiency and rebate campaigns
Portfolio landing pages
Seasonal bid scaling

Leads from day one

Step 02 - Build authority

Local SEO + map pack

Map pack dominance for window and siding searches in your service area. GBP optimization with strong project photo strategy, brand-specific and product-specific service pages, and review velocity focused on installation quality.

GBP audit and project photo optimization
Product and brand-specific service pages
Local citation consistency
Review generation strategy

Compounds over 3-6 months

Step 03 - Where justified

AEO + AI search

For larger regional window and siding companies with multiple crews, we build AEO on top. Getting cited when homeowners research window brands, siding products, or contractors through AI.

AI citation presence audit
Product authority content strategy
Entity optimization
Citation monitoring and tracking

For multi-location and high-volume markets

Common questions

Windows & Siding Marketing
FAQs.

We build a full pipeline for window and siding companies - PPC to capture project-ready buyers, local SEO for map pack authority, and AI search for larger regional operators.

Local SEO authority and review volume are where local operators beat national franchises. We also build product and brand-specific content that captures mid-funnel research traffic franchises often ignore.

Spring and fall are peak seasons. We build SEO and content 90 days ahead of season and scale PPC as demand climbs. We also run energy efficiency campaigns during winter when homeowners are feeling drafts.

For single-location operators, PPC and local SEO come first. For larger regional companies with multiple crews, AEO is a meaningful differentiator.

Custom-quoted based on your market, project volume, and competitive intensity. Qualified businesses get a Free AI Visibility Report before any proposal.

Windows & sidingmarketing agency.

High ticket.Research heavy.