SEOArmy is a performance roofing marketing agency for residential and commercial roofing companies. Storm season creates a surge of high-intent leads. We make sure your company captures them before competitors do.
Why roofing is different
Roofing has some of the highest ticket sizes in home services and the most concentrated demand surges. A major hail event can generate a month of leads in 48 hours. The company already ranked captures the wave.
01 / STORM
After a major storm, search volume for roofing companies can spike 10x overnight. Businesses already ranked in the map pack capture those leads for free.
02 / TICKET SIZE
A full roof replacement is one of the largest single purchases a homeowner makes. One additional job per month from better SEO can justify significant marketing investment.
03 / INSURANCE
A large percentage of roofing jobs are insurance-related. Your marketing needs to capture "roof insurance claim" and related terms explicitly.
04 / COMPETITION
After every weather event, out-of-state roofing companies descend on the market. Local SEO authority and strong reviews protect your position against fly-by-night competitors.
05 / AI SEARCH
Homeowners ask ChatGPT "how to find a reputable roofer" and "best roofing company near me" before they call anyone. Being cited in those answers puts you in consideration early.
06 / TRUST
GAF Master Elite, Owens Corning Preferred, local licensing - these trust signals belong in your content, GBP, and schema markup.
average roof replacement value
search volume spike after major storms
map pack captures 60%+ of post-storm leads
The playbook
PPC first to capture storm and urgent leads immediately, local SEO to build lasting authority, AI search for multi-location operators ready to dominate their region.
Step 01 - Start here
Storm damage and replacement keywords convert at high rates. We run Google Ads built around weather events and urgency - capturing high-intent buyers the moment demand spikes, with bid strategies that scale during peak periods.
Leads from day one
Step 02 - Build authority
Map pack dominance for every service area you cover. GBP optimization, local citation building, review velocity, and neighborhood-level service area pages. Established organic authority protects you when storm chasers flood the market.
Compounds over 3-6 months
Step 03 - Where justified
For multi-location roofing companies or large regional operators, we build AEO on top. Getting cited when homeowners research roofing companies through AI. Added when the market size and competitive intensity justify it.
For multi-location and high-volume markets
Common questions
Ready to own your market?
We'll show you exactly how your roofing company appears across Google, ChatGPT, Perplexity, and Gemini - and where your competitors are beating you. No cost, no obligation.
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