ChatGPT · AI Search · AEO

ChatGPT SEO Agency for brands that want to be the answer ChatGPT gives

ChatGPT is now where hundreds of millions of people ask who to hire and what to buy. When it answers, it names a few businesses and cites a handful of sources. We make your business one of them, and keep it there, as part of an AI search program that covers every major assistant.

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Get cited onGoogle AI OverviewsChatGPTPerplexityGeminiClaudeCopilot
ChatGPT Which company should I hire for this, and why? Your Company [1] SOURCES 1 yourcompany.com Services, pricing and reviews 2 Industry directory listing Cited source tracked each week
900M+weekly ChatGPT users reported by OpenAI in February 2026
OAI-SearchBotthe crawler that decides whether you can appear in ChatGPT search
Inline citationsanswers link the sources they relied on
Ads + answerssponsored placements now sit under organic answers

How ChatGPT works

How ChatGPT finds and cites sources

ChatGPT answers from two places: what the model learned in training, and what it retrieves live when it searches the web. Retrieval is where most businesses can influence the answer quickly, and it has its own rules.

Search runs on its own crawlerOpenAI uses OAI-SearchBot to surface sites in ChatGPT search. If robots.txt blocks it, your pages cannot appear as cited sources, whatever your Google rankings.
Training and search are separateGPTBot collects training data; blocking it does not remove you from search results. ChatGPT-User fetches pages when a person asks ChatGPT to open or read something.
Answers cite a short listResponses link a small number of sources inline and in a sources panel. Being one of those few is the new page one.
Personal context changes answersMemory and conversation context personalise results, so consistent facts about your business across the web matter more than any single page.

What we do

Our ChatGPT optimization program

Specific work for ChatGPT, run inside our wider AI search (AEO/GEO) program so every improvement compounds across assistants. Related: ChatGPT Ads and AI search (AEO/GEO).

One program, every assistant

Visibility, trust and authority across all AI platforms

Buyers do not use one assistant. The same person might ask ChatGPT, see a Google AI Overview and check Perplexity before calling anyone. Our approach builds the signals every platform relies on, then tunes for each one.

01

One entity, everywhere

The same name, services, locations, credentials and facts across your site, Google Business Profile, Bing Places, directories and profiles, so every model resolves you to one trustworthy entity.

02

Earned authority

Reviews, press, industry lists, Reddit and forum mentions, and partner pages: the third-party sources AI assistants lean on when they recommend a business.

03

Crawl access, deliberately

Each platform uses different crawlers for training, search and user fetches. We allow the ones that drive visibility and document the choices.

04

Answer-ready content

Pages that state clear, citable answers with evidence, structured data and plain facts, so any engine can extract and attribute them.

05

Measured per platform

A fixed prompt set tracked on ChatGPT, Perplexity, Gemini, Google AI Overviews, Claude and Copilot, reported alongside leads, not in isolation.

PerplexityGeminiGoogle AI OverviewsClaudeMicrosoft Copilot

Straight answers

ChatGPT SEO questions we get asked

  • How do you get a business recommended by ChatGPT?By making sure ChatGPT can reach your site (OAI-SearchBot is allowed), that the facts about your business are consistent across the web, and that the sources ChatGPT cites for your category mention you. Then we write key pages as clear answers it can extract. There is no paid way to change the organic answer; ChatGPT ads are shown separately below it.
  • Does blocking GPTBot remove us from ChatGPT?No. OpenAI documents GPTBot as its training crawler and OAI-SearchBot as the crawler used for ChatGPT search. Blocking GPTBot opts content out of training; to appear in ChatGPT search results, OAI-SearchBot needs access.
  • Is ChatGPT SEO different from Google SEO?It overlaps but is not the same. Strong, crawlable, authoritative pages help both. ChatGPT, though, relies heavily on third-party sources and consistency of facts, and cites only a few sources per answer, so earned mentions and entity clarity carry more weight than they do in classic rankings.
  • How do you measure ChatGPT visibility?We track a fixed set of buyer prompts on a schedule, record whether and how you are named and which sources are cited, and report that next to referral traffic and leads from chatgpt.com in your analytics.
  • Can you also run ChatGPT ads?Yes. Ads appear as a labelled sponsored card below the answer, separate from organic results. See our ChatGPT Ads page for how we run them alongside ChatGPT SEO.

Sources

Data and documentation referenced

See what ChatGPT says about your business

Our free AI Visibility Report checks ChatGPT and the other major assistants for your buyer questions, and shows who they recommend instead.

Get the free report → Our AI search approach
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