Free tools for SEO and AI search.
Audit your AI visibility, work out what a lead is worth, and generate the files and markup that help search engines and AI assistants understand your business.
AI search
Free AEO & GEO Audit Tool
Crawl up to 15 pages and score AI readiness, structured data, llms.txt, snippets and more, with a PDF report.
Open the audit tool →Free AI Visibility Prompt Generator
The questions customers ask ChatGPT and Gemini about your category, ready to test.
Use the tool →Free AI Crawler robots.txt Generator
Choose which AI search and training bots can crawl your site, and get a ready-to-paste robots.txt.
Use the tool →Free robots.txt Tester
Check whether Googlebot, GPTBot, ClaudeBot and other crawlers can fetch a URL.
Use the tool →Free llms.txt Generator
Build a clean llms.txt file for your site from a short form, in the proposed llmstxt.org format.
Use the tool →On-page & content
Free Meta Tag Generator
Title, description, canonical, Open Graph and Twitter tags, with Google and social previews.
Use the tool →Free SERP Snippet Preview
See your title and meta description as Google shows them, with pixel-width length checks.
Use the tool →Free Heading Checker
See your H1 to H6 outline and fix missing H1s, skipped levels and empty headings.
Use the tool →Free Keyword Density Checker
Paste your copy to see top keywords and phrases, their density and signs of stuffing.
Use the tool →Free Readability Checker
Reading ease, grade level, reading time and the sentences to shorten, instantly.
Use the tool →Free AI Content Detector
Check how AI-written a text reads, see the signals behind the score and the phrases to rewrite.
Use the tool →Free URL Slug Generator
Turn page titles into short, clean, readable URL slugs in bulk.
Use the tool →Free Hreflang Tag Generator
Hreflang link tags and sitemap entries for every language and region version.
Use the tool →Schema & sitemaps
Free Schema Markup Generator
Generate LocalBusiness or Organization JSON-LD, with sameAs profiles, hours and FAQs, in a minute.
Use the tool →Free FAQ Schema Generator
Turn questions and answers into valid FAQPage JSON-LD, with matching HTML and bulk paste.
Use the tool →Free Video Schema Generator
VideoObject JSON-LD with key moments, for YouTube videos embedded on your pages.
Use the tool →Free XML Sitemap Generator
Paste a list of URLs and get a valid, de-duplicated sitemap.xml to upload.
Use the tool →Local, leads & ROI
Free Google Review Link Generator
Create a direct review link, a printable QR code and compliant review request messages.
Use the tool →Free Lead Value Calculator
Work out what a lead is worth by job type, your break-even cost per lead and a sensible target.
Use the tool →Free SEO ROI Calculator
Project leads, revenue, ROI and payback from an SEO investment, with a monthly ramp.
Use the tool →Free UTM Builder
Build tagged campaign URLs for Google Analytics, with presets and consistent naming.
Use the tool →Why we publish free tools
Most of what decides whether AI assistants and search engines recommend a business is checkable and fixable in-house: whether bots can reach your pages, whether your business details are stated clearly and consistently, and whether you know what a lead is actually worth before you buy more of them.
These tools cover those basics, plus a few everyday jobs: checking whether copy reads as AI-written, previewing how a page looks in Google, and making it easy for customers to leave a review. They run in your browser, need no signup, and send nothing to us. The one exception is the AEO & GEO Audit Tool, which fetches the pages you ask it to analyze and can email you a PDF if you choose.
When you want a second pair of eyes, our free AI visibility report shows how ChatGPT, Gemini, Perplexity and Google AI describe your business today.
Frequently asked questions
Are these tools really free?
Yes. There is no signup, and the in-browser tools do not send your data anywhere.
Do the tools store my data?
The calculators and generators run entirely in your browser and store nothing. The AEO & GEO Audit Tool fetches the pages you submit in order to analyze them.
Which tool should I start with?
Run the AEO & GEO Audit Tool on your homepage first. It points to the most common problems, and the generators help you fix several of them.
Related reading
Want us to do this for you?
Get a free AI visibility report: how ChatGPT, Gemini and Google AI describe your business, and what to fix first.
