SEOArmy is a performance countertop marketing agency for granite, quartz, marble, and stone installation companies. Homeowners research materials for weeks before calling. We make sure your business shows up throughout that process.
Why countertops is different
Countertop buyers spend weeks researching materials, colors, and contractors. The company that shows up across all those searches - and has the photos to back it up - wins the project.
01 / VISUAL
"White quartz countertops kitchen", "granite countertop ideas bathroom" - buyers are searching visually. Your GBP photos, website gallery, and image SEO need to be exceptional.
02 / MATERIAL
Granite, quartz, marble, quartzite - buyers search by material. Your SEO needs to cover every material you install with dedicated content.
03 / TICKET SIZE
Kitchen countertop replacements range from budget granite to premium marble. Higher-end material installs attract buyers who are less price-sensitive.
04 / REMODEL
Many countertop projects are part of a kitchen or bath remodel. Your marketing needs to capture homeowners early in the planning phase.
05 / AI SEARCH
Homeowners ask ChatGPT "quartz vs granite durability" and "best countertop company near me" during research. Being cited puts you in front of buyers during material selection.
06 / SHOWROOM
Countertop buyers want to see and touch the material. If you have a showroom, your local SEO needs to drive foot traffic, not just calls.
average kitchen countertop project
average research phase before purchase
local search result captures the majority of calls
The playbook
PPC to capture high-intent material and project searches, local SEO for map pack and showroom visibility, AI search for larger regional fabricators and installers.
Step 01 - Start here
High-intent countertop searches convert well for buyers ready to move forward. We build Google Ads campaigns targeting material-specific and project-ready keywords - capturing buyers in the decision phase with landing pages that showcase your portfolio.
Leads from day one
Step 02 - Build authority
Map pack dominance for countertop installation searches in your area. GBP optimization with strong photo strategy, material-specific service pages, and review velocity focused on project quality and showroom experience.
Compounds over 3-6 months
Step 03 - Where justified
For larger countertop fabricators and regional installers, we build AEO on top. Getting cited when homeowners research countertop materials and contractors through AI.
For multi-location and high-volume markets
Common questions
Ready to fill your installation calendar?
We'll show you exactly how your countertop business appears across Google, ChatGPT, Perplexity, and Gemini. No cost, no obligation.
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