Agencies & brokers

Insurance
marketing agency.

SEOArmy is a performance insurance marketing agency for independent agencies, brokers and captive agents who want policies written, not just leads bought. Shoppers now compare carriers in Google, map packs and AI assistants before they ever call. We make your agency the one they find, trust and phone first.

Get your Free AI Visibility Report → Who we work with ↓
Get cited onGoogle AI OverviewsChatGPTPerplexityGeminiClaudeCopilot
QUOTE REQUEST Bundle: home + auto Cited by ChatGPT “best local agent near me” Policy written Tracked to the campaign

Who we work with

Every line of business.
One specialist team.

Each line has its own buying triggers, seasonality and rules. We run a dedicated playbook for each, and join them up so a home client becomes an auto, umbrella and life client.

Auto insurance

Personal auto, high-risk and SR-22, commercial auto.

Why it works

Constant shopping at renewal and after rate increases. Local rankings plus quote-intent landing pages win the switch.

Home insurance

Homeowners, condo, renters, landlord, flood and umbrella.

Why it works

Non-renewals and new mortgages create urgent, high-intent shoppers who want a local agent to sort it out.

Life insurance

Term, whole, universal, final expense and no-exam.

Why it works

Life events trigger research long before a quote. Content and AI answers shape the shortlist early.

Health insurance

ACA marketplace, individual & family, small group.

Why it works

Short enrollment windows reward agencies that are already visible when the window opens.

Medicare

Medicare Advantage, Supplement, Part D.

Why it works

Tightly regulated marketing where compliant, inbound demand beats bought leads.

Commercial lines

BOP, general liability, workers’ comp, E&O.

Why it works

High-value accounts researched by owners who read everything. Authority content and referrals compound.

How we win

The insurance
playbook.

Every line of insurance needs a different approach. Here is how we execute, measured on quotes and policies written rather than traffic.

01
LOCAL

Own “insurance agent near me”

Google Business Profile, reviews and location pages for every office and town you write in. Map-pack visibility is the single biggest driver of inbound calls for local agencies.

02
AI SEARCH

Become the agency AI recommends

Shoppers ask ChatGPT and Google’s AI Overviews which agent to use and what coverage they need. We build the reviews, citations and content those answers draw on.

03
PAID

Quote-intent paid search

Insurance clicks are some of the most expensive in search. We restrict spend to quote and switch intent, protect your brand terms, and judge every campaign on policies written.

04
RETENTION

Cross-sell and renew

Automated nurture that turns one policy into a household: bundling prompts, renewal reminders and life-event triggers, wired into your agency management system or CRM.

Compliance

Built for a regulated industry
from day one.

Insurance advertising is regulated state by state, and by carriers and platforms on top. We plan campaigns inside those rules; final compliance sign-off stays with your agency.

Licensed-only languageAdvertising reviewed for state insurance department rules: no misleading savings claims, carrier names used correctly, license numbers where required.
Consent that holds upEvery form captures clear TCPA consent before calls or texts, so your follow-up is defensible.
Carrier brand rulesCaptive agents operate inside carrier brand guidelines. We build within them rather than around them.

Common questions

Insurance
FAQs.

Both. Independent agencies and brokers can market multiple carriers and usually compete on choice and advice. Captive agents work within their carrier's brand and advertising guidelines, so we build local visibility, reviews and content inside those rules. In both cases the goal is inbound quote requests from your own market rather than shared, resold leads.
Purchased leads are usually sold to several agents at once, so you pay to join a race. Inbound leads from your own search visibility, reviews and AI answers come to you alone, convert better and get cheaper over time as rankings compound. Many agencies keep a small paid-lead budget while they build their own pipeline, then reduce it.
Personal lines (auto, home, renters, umbrella), life and final expense, health and ACA marketplace, Medicare, and commercial lines for small businesses. Each line has its own page and playbook because the buying triggers and regulations differ.
We write to state insurance department advertising rules and each carrier's brand guidelines, avoid unsupported savings claims, and capture TCPA consent on every form. Medicare work follows CMS marketing guidelines, including the required third-party marketing organization disclaimer where it applies. Final compliance sign-off stays with your agency.
Paid search can produce quote requests in the first weeks. Local SEO and map-pack movement typically shows within 60 to 90 days, and AI search citations build over a similar period as assistants re-crawl the web. We report on quotes and policies written, not just traffic.

How we help insurance agencies

A full marketing stack, specialized for insurance.

Every engagement blends local SEO and Google Business Profile optimization, AI search visibility, paid search and CRM and follow-up automation, tuned to how policies actually get written in your market.

Other insurance lines we market: auto insurance marketing, home insurance marketing, life insurance marketing, health insurance marketing, medicare marketing. See also our financial services work and all industries.

Ready to grow?

Start your
Free AI Visibility Report.

Qualified insurance agencies get a Free AI Visibility Report: where you appear in Google, the map pack and AI assistants, who is winning instead, and a prioritized plan. Category exclusive, so slots are limited.

Get your Free AI Visibility Report →
Free · No credit card required Category exclusive Compliance-aware
Call now