Microsoft Copilot · AI Search · AEO

Copilot SEO Agency for brands that want to be cited across Microsoft

Microsoft Copilot is built into Windows, Edge, Bing and Microsoft 365, which puts it in front of office workers and business buyers all day. Its answers are grounded in Bing. We make you visible and cited there, and use Microsoft’s own citation data to prove it.

Get your free AI visibility report → How Microsoft Copilot picks sources
Get cited onGoogle AI OverviewsChatGPTPerplexityGeminiClaudeCopilot
Microsoft Copilot Which company should I hire for this, and why? Your Company [1] SOURCES 1 yourcompany.com Services, pricing and reviews 2 Industry directory listing Cited source tracked each week
Bing-groundedCopilot answers draw on Bing’s index
AI PerformanceBing Webmaster Tools shows Copilot citations (since Feb 2026)
IndexNowpush updates to Bing instantly
Windows + M365where business buyers already work

How Microsoft Copilot works

How Microsoft Copilot finds and cites sources

Copilot uses Bing to find and ground its answers, so Bing is the gatekeeper. Microsoft also offers something no other assistant does: first-party data on when your pages are cited.

Bing is the indexIf Bing has not crawled, indexed and trusted a page, Copilot is unlikely to cite it. Many sites under-invest in Bing because it has a smaller share of classic search.
Citation data you can seeBing Webmaster Tools’ AI Performance report shows which of your URLs are cited in Copilot and Bing AI answers, for which queries, over time.
Fast updates with IndexNowIndexNow lets you notify Bing the moment content changes, so Copilot can reflect current information sooner.
Business contextCopilot in Microsoft 365 is used at work, which makes it especially relevant for B2B, professional and financial services.

What we do

Our Microsoft Copilot optimization program

Specific work for Microsoft Copilot, run inside our wider AI search (AEO/GEO) program so every improvement compounds across assistants. Related: AI search (AEO/GEO) and Paid search.

One program, every assistant

Visibility, trust and authority across all AI platforms

Buyers do not use one assistant. The same person might ask ChatGPT, see a Google AI Overview and check Perplexity before calling anyone. Our approach builds the signals every platform relies on, then tunes for each one.

01

One entity, everywhere

The same name, services, locations, credentials and facts across your site, Google Business Profile, Bing Places, directories and profiles, so every model resolves you to one trustworthy entity.

02

Earned authority

Reviews, press, industry lists, Reddit and forum mentions, and partner pages: the third-party sources AI assistants lean on when they recommend a business.

03

Crawl access, deliberately

Each platform uses different crawlers for training, search and user fetches. We allow the ones that drive visibility and document the choices.

04

Answer-ready content

Pages that state clear, citable answers with evidence, structured data and plain facts, so any engine can extract and attribute them.

05

Measured per platform

A fixed prompt set tracked on ChatGPT, Perplexity, Gemini, Google AI Overviews, Claude and Copilot, reported alongside leads, not in isolation.

ChatGPTPerplexityGeminiGoogle AI OverviewsClaude

Straight answers

Microsoft Copilot SEO questions we get asked

  • Does Copilot use Google or Bing?Bing. Microsoft Copilot grounds its web answers using Bing's index, so Bing crawling, indexing and quality signals determine whether your pages can be cited.
  • What is the Bing AI Performance report?A report in Bing Webmaster Tools, launched in February 2026, that shows where and how often your content is cited in AI-generated answers across Copilot and Bing, with the queries and URLs involved. It is one of the few sources of first-party AI citation data.
  • Is IndexNow worth setting up?Yes, especially for sites that update often. IndexNow notifies Bing and participating engines as soon as a URL changes, which speeds up how quickly new information can appear in Copilot.
  • Who should prioritize Copilot?Businesses selling to other businesses or to professionals, since Copilot is embedded in Windows, Edge and Microsoft 365 where people work. It is also a cheap win for any site that has neglected Bing.
  • How do you measure Copilot visibility?With Bing Webmaster Tools' AI Performance data plus our own tracked prompts in Copilot, reported alongside leads.

Sources

Data and documentation referenced

See what Microsoft Copilot says about your business

Our free AI Visibility Report checks Microsoft Copilot and the other major assistants for your buyer questions, and shows who they recommend instead.

Get the free report → Our AI search approach
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