SEOArmy Leads Apply now
Performance lead & call generation

Exclusive leads from a network we own.

We build, rank and run a growing portfolio of niche websites across finance, insurance, home services, real estate, legal and healthcare. The customers they attract become exclusive leads and qualified calls for a small group of partners, delivered straight to your sales team.

Apply for a partnership How it works

● Accepting 1–2 new partners this month · Onboarding by application

A sales rep on a headset taking notes during an inbound call
$10M+Revenue generated for partners, and counting
100%In-house traffic from sites we own. No resold data.
6+Core verticals, 40+ niches
1–2New partners accepted per month, maximum
The model

Not a lead broker. A publisher with its own audience.

Most lead vendors buy traffic, resell data, or pass the same form fill to five competitors. We are an SEO and AEO agency first, so we generate demand the way we do for clients: niche sites that rank in Google and get cited by AI answers. That traffic belongs to us, which means the leads can belong to you.

We build and rank niche sites

Purpose-built comparison, quote and resource sites in each vertical, grown with the same SEO, AEO and selective paid playbooks we run for clients.

Consumers raise their hand

People researching a service request a quote, book a consultation or call. Forms capture consent and the details your team needs to qualify.

You get them first, and only you

Leads and calls route in real time to one partner per service area, filtered to your criteria and delivered however your team works.

A network of connected sites routing leads to partners
Our portfolio of niche sites, one routing layer

Typical lead vendor vs. SEOArmy Leads

Shared with 3–5 buyers
Exclusive to one partner per area
Bought traffic, resold lists
Owned sites, organic demand
CSV dump once a day
Real-time sheet, CRM or webhook
Volume at any quality
Filters, caps and scrubbing
Long contracts
Performance based, earned monthly
Rented forever
Add SEO later to own your pipeline
Industries

Every vertical we know from the SEO side.

We generate leads in almost every industry we do SEO and AEO for. We already know the search behaviour, the buying cycle and what a qualified customer looks like in each one.

A financial advisor reviewing retirement plans with a couple

Financial services

High-value consultations where trust decides who gets the call.

Financial advisorsWealth & retirementTax resolutionCPAs & tax prepDebt reliefMortgageBusiness funding
A real estate agent showing a couple around a bright apartment

Real estate

Motivated buyers, sellers and owners, matched to your markets.

Home buyersHome sellersCash offersVacation rentalsProperty management
An attorney listening to a client in a law office

Legal services

Signed-case potential, screened for practice area and jurisdiction.

Personal injuryMotor vehicle accidentsCriminal defenseImmigrationTax lawMass tort
Leads & calls

Buy the conversation your team closes best.

Some teams live in the CRM, others close on the phone. We shape the product around how you sell, and you only pay for what meets the criteria we agree on up front.

Exclusive form leads

Quote and consultation requests with the details your team needs to call back with context.

  • One partner per service area
  • Custom qualifying questions
  • Consent captured on every form
  • Duplicate and junk scrubbing
Most requested

Qualified inbound calls

Callers from our sites ring your line directly, billable only past an agreed duration or qualifier.

  • Tracked numbers per campaign
  • Business-hours routing
  • Call recordings for review
  • Billable duration set together

Live call transfers

In select verticals, pre-screened consumers are warm-transferred to your agents while they are still on the line.

  • Screened against your criteria
  • Warm handoff with context
  • Concurrency caps per agent
  • Available case by case
A homeowner requesting a quote on her phone
A customer requests a quote on one of our sites
A diverse sales team on headsets working through new leads
Seconds later, your team is calling
Delivery, your way

From a Google Sheet to your own CRM.

Delivery is built around your team, not ours. Keep it simple, or wire leads into the system your reps already live in.

Google Sheet

A shared sheet that fills in real time. Zero setup, works on day one.

Email & SMS alerts

Instant notifications to the reps who should call first, so speed-to-lead stays measured in minutes.

Webhooks into your CRM

Posted straight into any CRM that accepts a webhook or API, with the field mapping done for you.

A CRM we build for you

No CRM yet? We set up a custom pipeline with follow-up automation, and an AI receptionist if you want every call answered.

A CRM pipeline on a laptop with a new-lead notification on a phone
● POST 200 · 212ms
{
  "lead_id": "lg_8f2c19",
  "vertical": "home_insurance",
  "zip": "78704",
  "exclusive": true,
  "consent": true,
  "delivered_in_ms": 3810
}
Why partners stay

Built for firms that outgrew shared leads.

Everything about the program is designed to make each lead worth more to you than it would be anywhere else.

True exclusivity

Your territory is yours. Leads are never resold, recycled or split.

Traffic we own

Organic demand from our own sites is steadier than rented clicks when ad costs spike.

Your filters, your caps

Zip codes, job types, hours and daily or monthly caps, so volume matches capacity.

Real-time delivery

Leads land in seconds. The first firm to call usually wins, and that firm is you.

Pay for performance

Per qualified lead or call, with invalid-lead credits agreed before launch.

Optimised to revenue

Share outcomes and we tune toward closed deals, not form fills.

A real team

A senior strategist, not a portal. Direct line, weekly check-ins at launch.

SEO when you're ready

Layer in SEO and AEO once campaigns are working, and start owning your pipeline.

Partner results
$10M+

in revenue generated for our partners through our lead generation campaigns over the years, and counting.

Contractors, advisors, agents and attorneys with their clients
Finance · Insurance · Home services · Real estate · Legal
Selective by design

Strategic partnerships, not a lead marketplace.

Onboarding is hands-on. We build qualification rules, routing, delivery and reporting around each partner, then tune the campaign together in the first weeks. That is why we take on one or two new partners a month at most.

A strong fit

  • An established firm in one of our verticals
  • A responsive sales team that calls back in minutes
  • Capacity to take on meaningfully more business
  • Willing to share outcomes so we can optimise
  • Thinking in months and years, not one-off buys

Probably not yet

  • No one available to answer or call back leads
  • Looking for the cheapest shared lead available
  • Already at capacity with no plan to grow
  • Unwilling to agree qualifying criteria up front

1–2 partner slots open per month. Apply now to see if your business is a fit. We review every application personally and reply within one business day.

Check availability →
01
Weeks 1–3

Launch

Criteria, territory, delivery and tracking set up. First campaign goes live and we tune it with your team.

02
Months 2–6

Scale

Raise caps, add service areas, add calls or transfers, and open adjacent verticals as close rates prove out.

03
Once it's working

Own your pipeline

We often layer in SEO and AEO for your own brand, so organic demand grows beside the leads we deliver.

Apply now

See if your business is a good fit.

Tell us where you operate, what you sell and how your team handles new business. If there's a fit and territory is open, we'll come back with the lead type, delivery and projected volume we'd recommend.

Two business partners shaking hands in a boardroom
Reply within 1 business day

We review every application · 1–2 partners per month

Application received

Thanks, we've got it.

We'll check territory availability in your area and come back within one business day with an honest answer. If it's urgent, call (833) 407-1900.

FAQ

Questions partners ask first.

Are the leads exclusive?

Yes. Leads from our network go to one partner per service area and are never resold or shared with competitors. That is the reason we can only work with a small number of firms in each market.

Where do the leads come from?

From a growing portfolio of niche websites we build, own and rank ourselves. Consumers find those sites through organic search, AI answers and selected paid placements, request a quote or call, and are routed to you. We do not buy lists or resell aged data.

How are leads delivered?

However your team works best: a shared Google Sheet, instant email and SMS alerts, a webhook straight into your CRM, or a CRM we set up for you. In some verticals we also deliver qualified inbound calls and live call transfers.

How is pricing structured?

Performance based. Most partners pay per qualified lead or per qualified call, agreed up front along with the qualifying criteria and how invalid leads are credited. Every partnership is custom-quoted to the vertical and market.

Why do you only take on 1–2 partners a month?

Onboarding is hands-on. We build qualifying rules, routing, delivery and reporting around each partner's sales process, then tune the campaign together in the first weeks. Capping new partners keeps quality high for everyone already in the network.

What makes a good partner?

An established firm with a responsive sales team that calls leads back fast, the capacity to take on more work, and a willingness to share outcomes so we can optimise toward closed revenue rather than raw volume.

Do you also do SEO for partners?

Often, once one or more lead campaigns are running successfully. Layering SEO and AEO on top builds your own brand's organic pipeline alongside the leads we deliver, so you are never dependent on a single source.

Limited partner slots

Your next customers are already searching.

Let's make sure they reach your team, and only your team.

Apply now Call (833) 407-1900