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Proven restoration playbook

Restoration
marketing agency.

SEOArmy is a performance restoration marketing agency for water damage, fire damage, and mold remediation companies. These calls come in at the worst moments. We make sure your company is the one that answers.

Crisis moment.
Zero competition.

Restoration leads are some of the most urgent in home services. A flooded basement, fire damage, or active mold problem drives immediate action. The company at the top of the map pack gets the call - and the $20K-$80K insurance job that comes with it.

01 / URGENCY

Peak crisis intent

"Water damage restoration near me", "emergency flood cleanup", "mold remediation company" - searches that happen in a genuine emergency. The first company that answers wins the job.

02 / INSURANCE

Insurance jobs are the prize

A large percentage of restoration work is insurance-funded. The economics of a single insurance job can justify an entire month of marketing spend.

03 / TICKET SIZE

$10K-$100K+ per job

Restoration jobs are among the highest ticket in home services. One additional job per month from better SEO transforms your business.

04 / 24/7

Disasters don't keep business hours

Floods happen at 2am. Fires happen on weekends. Your marketing needs to work around the clock.

05 / AI SEARCH

AI handles disaster questions

Homeowners ask AI assistants "what to do after water damage" and "best mold remediation company near me". Being cited in those answers gets you in front of buyers in the earliest stage of their crisis.

06 / COMPETITION

National franchises dominate

ServiceMaster, SERVPRO, and other national franchises have massive SEO budgets. Local restoration companies win through local authority signals and reviews that national brands struggle to replicate.

$35K

average water damage restoration job

2 min

average time before calling the first result

#1

map pack captures 65%+ of emergency restoration calls

What we actually
do.

PPC for immediate emergency lead capture, local SEO for sustained authority against national franchises, AI search for multi-location operators covering large regions.

Step 01 - Start here

PPC lead gen

Emergency restoration keywords convert at the highest rates in local search. We run Google Ads targeting water damage, flood cleanup, fire restoration, and mold remediation - with call-only ads and 24/7 bid coverage.

  • Emergency keyword targeting
  • Call-only ads for immediate response
  • 24/7 bid coverage
  • Insurance job landing pages

Leads from day one

Step 02 - Build authority

Local SEO + map pack

Map pack dominance across your full service area. GBP optimization, local citation consistency, and review velocity that builds trust against national franchise competitors.

  • GBP audit and full optimization
  • Service area page architecture
  • Local citation consistency
  • Review generation strategy

Compounds over 3-6 months

Step 03 - Where justified

AEO + AI search

For multi-location restoration companies or regional operators covering large territories, we build AEO on top. Getting cited in AI responses when homeowners search for restoration help.

  • AI citation presence audit
  • Crisis-intent content strategy
  • Entity optimization
  • Citation monitoring and tracking

For multi-location and high-volume markets

Restoration Marketing
FAQs.

We build a full pipeline for water damage, fire restoration, and mold remediation companies. PPC to capture emergency leads immediately, local SEO to dominate the map pack against national franchises, and AI search for multi-location operators.
Local SEO authority - GBP optimization, local reviews, and service area pages - is where local restoration companies beat national franchises. A locally-optimized business outranks a national brand with a thin local presence almost every time.
Yes. Disasters don't happen during business hours. We run PPC with 24/7 bid coverage and call-only ads so you're capturing emergency leads at 2am on a Sunday the same as a Tuesday afternoon.
For single-location operators, PPC and local SEO are the priority. For multi-location companies covering large regions, AEO is a meaningful differentiator.
Custom-quoted based on your market, competitive intensity, and services. Qualified restoration businesses get a Free AI Visibility Report before any proposal.

Ready to capture more emergency jobs?

Start with a free
AI Visibility Report.

We'll show you exactly how your restoration company appears across Google, ChatGPT, Perplexity, and Gemini - and where national franchises are beating you locally. No cost, no obligation.

Get your Free AI Visibility Report ->
Free - no credit card required Restoration specialists One client per market
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