Make leaving a review one tap.
Create a direct Google review link for your business, a printable QR code, and review-request messages your team can send after every job.
Your business
Ready-to-send messages
Ask every customer the same way, and never offer anything in exchange for a review.
Getting more Google reviews, within the rules
A direct review link opens the review box for your business in one tap, which removes most of the friction. The biggest lever, though, is asking consistently at the right moment: when the job is done and the customer is happy, not two days later by email.
- Ask everyone. Google's policies prohibit selectively asking only happy customers ("review gating").
- No incentives. Discounts or gifts for reviews breach Google's policies, and the FTC's 2024 rule bans buying reviews and fake testimonials.
- Reply to every review, including negative ones, briefly and without arguing.
- Put the QR code on invoices, leave-behind cards and the van.
More: reviews as a field operations problem and local SEO and Google Business Profile management.
Frequently asked questions
How do I get a direct link to leave a Google review?
Find your Google Place ID with Google's Place ID Finder, then use https://search.google.com/local/writereview?placeid= followed by the ID. This tool builds the link, a QR code and message templates for you.
Can I offer a discount for Google reviews?
No. Google's policies prohibit incentives for reviews, and the FTC's 2024 rule bans buying reviews. You can reward staff for asking consistently, as long as the customer gets nothing for the review.
Can I only ask happy customers for reviews?
No. Selectively soliciting positive reviews, known as review gating, is against Google's policies. Ask every customer the same way.
Where can I find my Google Business Profile's review link?
In your Business Profile, choose 'Ask for reviews' to get a short link, or use this tool with your Place ID for a direct link and a QR code.
Related reading
- Reviews, a field operations problem
- Local SEO & Google Business Profile
- Free lead value calculator
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