SEOArmy is a performance hardscaping marketing agency for landscape design, patio, retaining wall, and outdoor living companies. High-ticket projects with homeowners who research heavily before calling. We make sure they find you first.
Why hardscaping is different
Hardscaping projects are planned purchases. Homeowners research for weeks, save inspiration photos, and compare multiple contractors before picking up the phone. The company that shows up consistently during that research phase wins the bid.
01 / INTENT
"Patio ideas backyard", "how much does a retaining wall cost", "best hardscaping company near me" - buyers research for weeks before they call. Your presence needs to cover the entire journey.
02 / TICKET SIZE
A full outdoor living build can be a six-figure project. One additional project per month from better SEO justifies significant marketing investment.
03 / VISUAL
Hardscaping is a visual sale. Homeowners want to see your work. Your marketing needs to surface your best projects in Google image search, AI responses, and GBP photos.
04 / SEASONAL
Demand spikes in early spring. Your SEO and content need to be ready 90 days before the season hits - not when everyone else is scrambling.
05 / AI SEARCH
Homeowners ask ChatGPT "how to find a hardscaping contractor" during their research phase. Being recommended in those answers puts you in consideration before the first call.
06 / DIFFERENTIATION
Marketing that positions you as the premium, design-forward option attracts higher-value projects and clients who are less price-sensitive.
average full outdoor living project value
average research phase before first call
map pack dominates local project searches
The playbook
PPC to capture high-intent project searches, local SEO for sustained map pack authority, AI search for larger regional operators.
Step 01 - Start here
High-intent project keywords - "patio contractor near me", "retaining wall installation cost", "outdoor kitchen builder" - convert well with the right landing page. We capture buyers late in their research phase when they're ready to call.
Leads from day one
Step 02 - Build authority
Map pack dominance for hardscaping, landscape design, and outdoor living searches. GBP optimization with project photo strategy, service area pages, and review velocity focused on project quality.
Compounds over 3-6 months
Step 03 - Where justified
For larger regional hardscaping operators with multiple crews, we build AEO on top. Getting cited when homeowners research hardscaping contractors through AI. Added when project volume and market size justify it.
For multi-location and high-volume markets
Common questions
Ready to fill your project calendar?
We'll show you exactly how your hardscaping business appears across Google, ChatGPT, Perplexity, and Gemini. No cost, no obligation.
Get your Free AI Visibility Report ->