Claude · AI Search · AEO

Claude SEO Agency for brands that want to be cited by Claude

Claude, from Anthropic, is increasingly used for research and work decisions, and when it searches the web it cites its sources. It also draws on a different search index from Google or Bing. We make sure your business is visible there too, as part of one AI search program.

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Get cited onGoogle AI OverviewsChatGPTPerplexityGeminiClaudeCopilot
Claude Which company should I hire for this, and why? Your Company [1] SOURCES 1 yourcompany.com Services, pricing and reviews 2 Industry directory listing Cited source tracked each week
Web searchavailable on all Claude plans since 2025
Brave Searchreported as the index behind Claude’s web search
3 crawlersClaudeBot, Claude-User and Claude-SearchBot
Cited answersresponses link the sources used

How Claude works

How Claude finds and cites sources

Claude answers from its training and, when it searches, from live web results with citations. Two things make it distinct: its own crawlers with separate purposes, and a search backend that TechCrunch reported to be Brave rather than Google or Bing.

Three crawlers, three decisionsAnthropic documents ClaudeBot (training), Claude-User (fetching pages a user asks about) and Claude-SearchBot (improving search results). Blocking one does not block the others.
A different indexClaude’s web search has been reported to use Brave Search, which runs its own independent index. Pages missing from that index are invisible to Claude’s searches.
Research-heavy usersClaude is widely used for work and analysis, so it is often asked for comparisons, recommendations and vendor research in B2B and professional categories.
Citations favor substanceAnswers cite sources that directly support what Claude says, so specific, well-evidenced pages beat thin marketing copy.

What we do

Our Claude optimization program

Specific work for Claude, run inside our wider AI search (AEO/GEO) program so every improvement compounds across assistants. Related: AI search (AEO/GEO) and ChatGPT SEO.

One program, every assistant

Visibility, trust and authority across all AI platforms

Buyers do not use one assistant. The same person might ask ChatGPT, see a Google AI Overview and check Perplexity before calling anyone. Our approach builds the signals every platform relies on, then tunes for each one.

01

One entity, everywhere

The same name, services, locations, credentials and facts across your site, Google Business Profile, Bing Places, directories and profiles, so every model resolves you to one trustworthy entity.

02

Earned authority

Reviews, press, industry lists, Reddit and forum mentions, and partner pages: the third-party sources AI assistants lean on when they recommend a business.

03

Crawl access, deliberately

Each platform uses different crawlers for training, search and user fetches. We allow the ones that drive visibility and document the choices.

04

Answer-ready content

Pages that state clear, citable answers with evidence, structured data and plain facts, so any engine can extract and attribute them.

05

Measured per platform

A fixed prompt set tracked on ChatGPT, Perplexity, Gemini, Google AI Overviews, Claude and Copilot, reported alongside leads, not in isolation.

ChatGPTPerplexityGeminiGoogle AI OverviewsMicrosoft Copilot

Straight answers

Claude SEO questions we get asked

  • Does Claude use Google to search the web?Not according to reporting. TechCrunch reported in March 2025 that Claude's web search appears to use Brave Search, which maintains its own index. That means visibility in Brave matters for Claude in a way it does not for Google-based assistants.
  • Should we block ClaudeBot?That is a training decision. Anthropic documents ClaudeBot for training, Claude-User for fetching pages users ask about, and Claude-SearchBot for search quality. Blocking Claude-SearchBot may reduce visibility in Claude's search results, so we treat each crawler as a separate decision.
  • Who uses Claude for buying decisions?Claude is used heavily for research and professional work, so it matters most in B2B, professional services, software and considered purchases where buyers do their homework.
  • How do you get cited by Claude?By being crawlable by Claude-SearchBot, present in the index its search uses, and represented by specific, credible content and third-party mentions that directly answer the questions buyers ask.
  • How do you measure Claude visibility?We run a tracked set of research prompts in Claude with web search, record whether you are cited or recommended, and report it with the other assistants.

Sources

Data and documentation referenced

See what Claude says about your business

Our free AI Visibility Report checks Claude and the other major assistants for your buyer questions, and shows who they recommend instead.

Get the free report → Our AI search approach
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