How long until I see home services leads from SEO?

Paid search (Google Ads) starts generating leads within days. SEO compounds, expect meaningful movement in 60-90 days with significant impact at 6 months. GBP optimization usually moves fastest, often within 30 days for the map pack.

Will you work with my direct competitor?

No. We offer category exclusivity by geographic market. If we take on an HVAC company in Phoenix, we won't take on another HVAC company in Phoenix for the duration of our engagement. That's part of why we only accept a limited number of clients.

Do you handle service area expansion?

Yes. Once we've dominated one market, expanding into adjacent cities or neighborhoods is part of the core playbook. Each new market gets its own service-area landing pages, GBP optimization, and local citation building.

What's the minimum ad spend for home services PPC?

Minimum ad spend depends on your market and vertical, we set it based on what's required to generate enough data to optimize intelligently. For most local service businesses, that's enough to outbid the top 3 competitors consistently in your geography. For B2B and national campaigns, it's tied to CPC and expected conversion rates in your category. Below the right floor, data is too thin to optimize against, we'll tell you honestly what the minimum looks like for your specific situation during the free audit.

Proven foundation repair playbook

Foundation repair
marketing agency.

SEOArmy is a performance foundation repair marketing agency for basement waterproofing, structural repair, and foundation companies. High-ticket jobs, fear-driven urgency, and homeowners who research heavily before calling. We make sure you're the company they find.

Get your Free AI Visibility Report -> What we do for foundation companies ->

Why foundation repair is different

Fear-driven.
High ticket.

Foundation problems are among the most fear-inducing issues a homeowner can face. They research heavily, get multiple quotes, and choose carefully. The company that shows up first and builds trust during that research phase wins the job.

01 / FEAR

High emotional stakes

"Cracks in foundation wall", "basement leaking water", "house settling unevenly" - these searches come from genuinely scared homeowners. Your marketing needs to lead with reassurance and trust signals.

02 / TICKET SIZE

$5K-$50K+ per job

Foundation work ranges from crack injection to full underpinning. High average ticket sizes mean one additional job per month can significantly impact your revenue.

03 / RESEARCH

Long consideration phase

Homeowners get 2-4 quotes for foundation work. They read reviews carefully and research the company before calling. Your online presence needs to win that research phase.

04 / SEASONAL

Spring flooding drives demand

Spring thaw and heavy rain seasons drive significant demand for basement waterproofing. Your SEO needs to be established before the season hits.

05 / AI SEARCH

AI handles structural questions

Homeowners ask ChatGPT "how serious are foundation cracks" and "best foundation repair company near me" during research. Being cited builds trust before they ever call you.

06 / TRUST

Warranties and credentials close deals

Lifetime warranties, structural engineering certifications, and local licensing are critical trust signals. These need to be prominent in your content and schema markup.

$18K

average foundation repair project

3-4

quotes homeowners get before choosing

search result gets 60%+ of foundation calls

The playbook

What we actually
do.

PPC to capture high-intent searches immediately, local SEO for sustained authority and trust signals, AI search for regional operators covering large territories.

Step 01 - Start here

PPC lead gen

Foundation keywords convert well for homeowners ready to act. We build Google Ads targeting crack repair, basement waterproofing, and structural issues - with landing pages built to establish trust from homeowners in the decision phase.

Foundation keyword targeting
Trust-forward landing pages
Call tracking and lead attribution
Seasonal bid scaling

Leads from day one

Step 02 - Build authority

Local SEO + map pack

Map pack dominance for foundation repair and basement waterproofing searches. GBP optimization with review strategy focused on trust and warranty mentions, service area pages, and content that addresses the fear-driven research homeowners do.

GBP audit and full optimization
Service area page architecture
Trust-signal content strategy
Review generation strategy

Compounds over 3-6 months

Step 03 - Where justified

AEO + AI search

For larger regional foundation companies covering multiple markets, we build AEO on top. Getting cited when homeowners ask AI about foundation problems and repair options.

AI citation presence audit
Trust and authority content strategy
Entity optimization
Citation monitoring and tracking

For multi-location and high-volume markets

Common questions

Foundation Repair Marketing
FAQs.

We build a full pipeline for foundation and basement waterproofing companies - PPC to capture high-intent searches, local SEO for map pack authority, and AI search for regional operators.

Lead with trust signals - warranties, credentials, experience, and local reviews. Content that reassures homeowners and explains the process clearly performs well in both search and AI responses.

Spring flooding and thaw season drive major demand for basement waterproofing. We build SEO authority 90 days ahead of the season and ramp PPC as demand climbs.

For single-location operators, PPC and local SEO come first. For multi-location companies covering regional territories, AEO is a meaningful differentiator.

Custom-quoted based on market size, project volume, and competitive intensity. Qualified foundation businesses get a Free AI Visibility Report before any proposal.

Foundation repairmarketing agency.

Fear-driven.High ticket.