Perplexity · AI Search · AEO

Perplexity SEO Agency for brands that want to be a cited source

Perplexity is built around citations: every answer shows its numbered sources, and researchers click them. It is where high-intent buyers go to compare options in depth. We earn your business a place in those sources, as part of one program across every AI assistant.

Get your free AI visibility report → How Perplexity picks sources
Get cited onGoogle AI OverviewsChatGPTPerplexityGeminiClaudeCopilot
Perplexity Which company should I hire for this, and why? Your Company [1] SOURCES 1 yourcompany.com Services, pricing and reviews 2 Industry directory listing Cited source tracked each week
780Mqueries in May 2025, per Perplexity’s CEO
Numbered sourcesevery answer lists the pages it used
PerplexityBotthe crawler that builds its index
Fresh by defaultlive retrieval favors current pages

How Perplexity works

How Perplexity finds and cites sources

Perplexity searches the web for almost every question, then writes an answer that shows exactly which pages it used. That makes it the most transparent assistant to optimize for, and the most sensitive to freshness and clarity.

Two crawlers, two jobsPerplexityBot indexes pages so they can be surfaced and cited; Perplexity-User fetches a page when a user asks about it. Blocking PerplexityBot keeps you out of its answers.
Citations are visibleNumbered sources appear beside every answer, so being cited builds brand recognition even when people do not click.
Recency mattersLive retrieval means recently updated, clearly dated pages compete strongly, especially for fast-moving topics.
Community sources weigh inForums, reviews and video are frequently part of the source mix, so your reputation beyond your own site shapes answers.

What we do

Our Perplexity optimization program

Specific work for Perplexity, run inside our wider AI search (AEO/GEO) program so every improvement compounds across assistants. Related: Reddit marketing and AI search (AEO/GEO).

One program, every assistant

Visibility, trust and authority across all AI platforms

Buyers do not use one assistant. The same person might ask ChatGPT, see a Google AI Overview and check Perplexity before calling anyone. Our approach builds the signals every platform relies on, then tunes for each one.

01

One entity, everywhere

The same name, services, locations, credentials and facts across your site, Google Business Profile, Bing Places, directories and profiles, so every model resolves you to one trustworthy entity.

02

Earned authority

Reviews, press, industry lists, Reddit and forum mentions, and partner pages: the third-party sources AI assistants lean on when they recommend a business.

03

Crawl access, deliberately

Each platform uses different crawlers for training, search and user fetches. We allow the ones that drive visibility and document the choices.

04

Answer-ready content

Pages that state clear, citable answers with evidence, structured data and plain facts, so any engine can extract and attribute them.

05

Measured per platform

A fixed prompt set tracked on ChatGPT, Perplexity, Gemini, Google AI Overviews, Claude and Copilot, reported alongside leads, not in isolation.

ChatGPTGeminiGoogle AI OverviewsClaudeMicrosoft Copilot

Straight answers

Perplexity SEO questions we get asked

  • How does Perplexity choose which sources to cite?Perplexity retrieves pages from its index and the live web for each question, then cites the ones it used. Pages that are accessible to PerplexityBot, directly answer the question, and are current and credible are the ones that get cited. We optimize for all of those, and for the third-party sources it tends to trust.
  • Should we allow PerplexityBot in robots.txt?If you want to appear in Perplexity answers, yes. Perplexity documents PerplexityBot as the crawler that surfaces and links websites in its results. Perplexity-User is used when a person asks about a specific page.
  • Is Perplexity worth optimizing for if it is smaller than ChatGPT?Often, yes. Its users are research-heavy and see your brand in the numbered sources on every relevant answer. And the work that earns Perplexity citations, such as clear answers, freshness and third-party authority, also improves visibility in the other assistants.
  • How quickly can Perplexity visibility change?Faster than most channels, because answers are retrieved live. Updated pages and new third-party mentions can start appearing in weeks, although consistent citation takes sustained work.
  • How do you report on Perplexity?We track your prompts, the sources cited for each, your share of citations versus competitors, and referral traffic and leads from Perplexity.

Sources

Data and documentation referenced

See what Perplexity says about your business

Our free AI Visibility Report checks Perplexity and the other major assistants for your buyer questions, and shows who they recommend instead.

Get the free report → Our AI search approach
Call now