We're a boutique local SEO agency focused on one thing: searches that make your phone ring. Full Google Business Profile optimization, map pack rankings, and on-site alignment for service businesses. One high-intent search for "emergency HVAC repair" is worth more than a month of vanity metrics.
Our approach
Most SEO agencies will hand you a traffic report and call it a win. We don't. Because a thousand visitors who never call mean nothing, and one high-intent search for "emergency HVAC repair" that converts is worth more than a month of vanity metrics.
At SEOArmy, we build local SEO strategies around what actually moves the needle: the searches that make your phone ring. Calls, form submissions, booked jobs, and revenue tied directly to the organic presence we build for you.
Your Google Business Profile, your website, your citations, and your reviews all have to work as one system. We align every signal Google uses to decide who shows up in the map pack, and we do it every month, because local SEO is a living system, not a one-time project. And because local visibility increasingly overlaps with AI search, we build your authority for both engines at once.
Why map pack matters
Of all Google searches have local intent. For service businesses with physical service areas, the map pack isn't a nice-to-have, it's prime real estate. The top 3 spots get the majority of clicks, calls, and direction requests.
What we do
Most businesses set their Google Business Profile once and forget it. We treat it like the living, breathing sales tool it actually is, because in local search, the map pack is prime real estate, and we intend to own it for you.
01
Your GBP is the most underutilized asset in local search. We rebuild it from the ground up, primary and secondary categories, service menus, service area definition, attributes, Q&A, products, and booking integration. Then we maintain it every month with fresh posts, new photos, and optimization for the latest signals Google is weighting.
02
Your website and your GBP have to sing from the same sheet of music. We align your NAP (name, address, phone), schema markup, location pages, service pages, and internal linking with the exact signals your GBP is broadcasting. Agencies that only focus on one are leaving rankings on the table.
03
Google rewards businesses with consistent, recent, high-quality reviews. We build review generation workflows tied directly to your customer journey, respond to every review (the good and the bad) with SEO-optimized responses, and handle reputation repair when it's needed.
04
Not all search traffic is equal. Our data shows local searches for high-ticket services, HVAC installs, roofing replacements, addiction treatment, surgical procedures, carry extraordinary commercial value per click. These aren't browsing searches. They're buying searches. We identify the money keywords in your market and build your authority around them.
05
Inconsistent business listings across the web confuse Google and tank your rankings. We audit every citation across the major data aggregators, clean up duplicates, fix wrong phone numbers or addresses, and build new citations on the platforms that actually move the needle for your vertical.
06
Every call, every form submission, every booked appointment tracked back to the search that generated it. We integrate call tracking numbers into your GBP and website, tie organic conversions to revenue in your CRM, and report ROI monthly, so you know exactly what your local SEO is worth.
Most businesses set their GBP and forget it. We treat it like a living, breathing sales tool. Because in local search, the map pack is prime real estate, and we intend to own it for you.
The process
We're confident enough in our approach to prove it before you pay for it. Qualified businesses get the first month free, no strings, no pressure. Here's how that month unfolds.
A complete audit of your GBP, website, local rankings, citations, and review profile. We document every gap, every missed opportunity, and every quick win, with specific URLs, keywords, and priority rankings.
We map the top 5-10 competitors in your local market. Where they rank, what they're doing differently, what gaps they're leaving open. Your playbook is built around what actually works in your specific market, not a template.
Every money keyword in your market identified and scored by commercial value. We build a keyword-to-page map that covers your priority services, service areas, and high-intent buyer queries, structured to compound over time.
Before you commit to a long-term engagement, we deliver a clear ROI projection: expected lead volume, projected call volume, realistic timeline, and cost per acquisition vs. paid alternatives. If the numbers make sense, we move forward. If they don't, we'll tell you.
What we measure
Every metric we report ladders directly to something you can take to the bank. No rankings screenshots, no impression dashboards, no vanity.
01
Tracked at the source, tied to the exact keyword or GBP action that generated the contact.
02
Position tracking for the queries that drive real buying behavior, not vanity keywords.
03
Integrated with your CRM, so every dollar from local SEO is traceable to its source.
04
Direct comparison with your Google Ads and LSA spend so you know what's actually cheapest.
05
Net-of-fees return reported monthly. The only number that matters in the final analysis.
Common questions
Related services
Most of our local SEO clients also run a PPC agency engagement to fill the pipeline during the 3-6 month SEO ramp, and optimize simultaneously for AI search (AEO) so they get cited by ChatGPT and Gemini alongside Google map pack rankings.
Vertical specialists serve home services businesses, healthcare and wellness clinics, financial services firms, automotive dealerships and repair shops, and vacation rental operators. See our client results or claim a free AI + SEO audit to get started.
Ready to own the map pack?
Qualified service businesses get a free month, full audit, competitive analysis, keyword mapping, and ROI projection before any commitment. Category exclusive, so slots are limited.
Claim your free month →