Gemini · AI Search · AEO

Gemini SEO Agency for brands that want Google’s assistant to recommend them

Gemini is Google’s assistant, and it draws on Google’s own view of the web: Search, Maps, reviews and more. For local and service businesses that makes Google Business Profile, reviews and entity clarity central. We build all of it as part of one AI search program.

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Get cited onGoogle AI OverviewsChatGPTPerplexityGeminiClaudeCopilot
Gemini Which company should I hire for this, and why? Your Company [1] SOURCES 1 yourcompany.com Services, pricing and reviews 2 Industry directory listing Cited source tracked each week
750M+monthly Gemini app users, reported in February 2026
Google groundinganswers can draw on Google Search
Google-Extendedcontrols Gemini use, not Search rankings
Maps + reviewslocal answers lean on Google’s local data

How Gemini works

How Gemini finds and cites sources

Gemini sits on top of Google’s index and knowledge systems. The fundamentals of Google visibility carry over, but the way Gemini summarises and recommends rewards clarity and reputation more than ever.

Grounded in GoogleWhen Gemini needs current information it can ground answers with Google Search, so being indexed, crawlable and authoritative in Google is the entry ticket.
Google-Extended is a separate switchGoogle documents Google-Extended as controlling whether content is used for Gemini apps and Vertex AI. It does not affect inclusion or ranking in Google Search.
Local data is first-classFor “near me” and service questions, Google’s local information (business profiles, reviews, categories, hours) shapes what Gemini says.
Entities over keywordsGemini reasons about businesses as entities. Consistent names, services and attributes across Google properties and the wider web make you easy to recommend.

What we do

Our Gemini optimization program

Specific work for Gemini, run inside our wider AI search (AEO/GEO) program so every improvement compounds across assistants. Related: Google AI Overviews and Local SEO & GBP.

One program, every assistant

Visibility, trust and authority across all AI platforms

Buyers do not use one assistant. The same person might ask ChatGPT, see a Google AI Overview and check Perplexity before calling anyone. Our approach builds the signals every platform relies on, then tunes for each one.

01

One entity, everywhere

The same name, services, locations, credentials and facts across your site, Google Business Profile, Bing Places, directories and profiles, so every model resolves you to one trustworthy entity.

02

Earned authority

Reviews, press, industry lists, Reddit and forum mentions, and partner pages: the third-party sources AI assistants lean on when they recommend a business.

03

Crawl access, deliberately

Each platform uses different crawlers for training, search and user fetches. We allow the ones that drive visibility and document the choices.

04

Answer-ready content

Pages that state clear, citable answers with evidence, structured data and plain facts, so any engine can extract and attribute them.

05

Measured per platform

A fixed prompt set tracked on ChatGPT, Perplexity, Gemini, Google AI Overviews, Claude and Copilot, reported alongside leads, not in isolation.

ChatGPTPerplexityGoogle AI OverviewsClaudeMicrosoft Copilot

Straight answers

Gemini SEO questions we get asked

  • Is Gemini SEO different from Google SEO?It builds on it. Gemini can ground answers with Google Search, so strong Google fundamentals come first. What changes is emphasis: Gemini summarises and recommends, so entity clarity, reputation and Google Business Profile strength matter more than ranking for a single keyword.
  • Does blocking Google-Extended hurt our Google rankings?No. Google documents Google-Extended as a control for use of content in Gemini apps and Vertex AI, with no effect on inclusion or ranking in Google Search. Blocking it can, however, limit how your content is used in Gemini, so we recommend a deliberate decision rather than a default.
  • How important is Google Business Profile for Gemini?For local and service businesses, very. Google's local data, including business profiles, categories, reviews and hours, is what it uses to answer questions about local providers, so a complete, active profile is one of the highest-leverage things you can do.
  • Do you optimize for AI Mode and AI Overviews too?Yes. They share Google's index and much of the same logic. We track Gemini, AI Overviews and AI Mode together and have a dedicated Google AI Overviews page for that surface.
  • How do you measure Gemini visibility?With a tracked prompt set run in Gemini, recording whether you are recommended and what information is shown, reported next to Google Search Console and Business Profile performance.

Sources

Data and documentation referenced

See what Gemini says about your business

Our free AI Visibility Report checks Gemini and the other major assistants for your buyer questions, and shows who they recommend instead.

Get the free report → Our AI search approach
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