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Hiring an Agency articles.

Pricing, red flags, scope and how to choose, compare and work with an AEO or SEO partner.

Scoping the work, so you can compare proposals.
Hiring an Agency ·

Scoping the work, so you can compare proposals.

Proposals in this category are hard to compare because nobody scopes them the same way. This is a reference to compare against.

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One agency or two, and how the work actually splits.
Hiring an Agency ·

One agency or two, and how the work actually splits.

Splitting these across two agencies is usually a way to pay twice for overlapping work and get neither done properly.

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Adding AEO to an agency offer, without overselling it.
Hiring an Agency ·

Adding AEO to an agency offer, without overselling it.

Written for other agencies. The commercial temptation here is to sell certainty you cannot deliver, and it does not end well.

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Consultant or agency, and which stage you are at.
Hiring an Agency ·

Consultant or agency, and which stage you are at.

The choice is less about budget than about whether your problem is knowing what to do or having it done.

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Nine red flags, in a category with no track records.
Hiring an Agency ·

Nine red flags, in a category with no track records.

Because nobody has a five-year track record in this, the usual proxies for competence do not work. These signals do.

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What AEO costs, and what actually drives the number.
Hiring an Agency ·

What AEO costs, and what actually drives the number.

The price range in this category is unusually wide because the work varies enormously. Here is what actually drives it.

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AI search optimization services, explained properly.
Hiring an Agency ·

AI search optimization services, explained properly.

Every agency now sells “AI search optimization”. Very few can tell you what they would actually do on Monday morning. This is the honest version: the work, the sequence, what it costs, and how to spot a provider who is improvising.

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The complete guide to hiring an AEO agency (2026)
Hiring an Agency ·

The complete guide to hiring an AEO agency (2026)

Your buyers ask ChatGPT to recommend a provider, run comparisons in Perplexity, and read Google's AI Overview before a single organic result loads. It's no longer enough to rank, you have to be the answer. Here's what AEO is, what a great agency does, the questions to ask, and the red flags to avoid.

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